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YouTube ad sales increased nearly 50% to $ 6 billion in Q1 – Deadline

YouTube’s ad revenue jumped 48% to just over $ 6 billion in the first quarter of the year as the economy reopens, helping Google / Alphabet’s sales forecast to beat.

Alphabet’s total advertising revenue climbed to $ 44.7 billion from $ 33.7 billion. Total sales, including Google Cloud, reached $ 55.3 billion for the three months ended in March. Alphabet shares jumped more than 4% in after-hours trading.

Advertising revenue through Google services, which includes search and YouTube, accounts for the largest portion of sales. The division also hosts YouTube TV, currently in battle with Roku, which warned customers yesterday that the subscription service could go out in the coming days due to what it calls “predatory” behavior and ” monopoly ”of Google.

Roku Warns YouTube TV Customers that Service Could Go Dark Due to Google’s “Monopoly” Movements; YouTube ‘disappointed’ says it is negotiating in good faith – Update

Google doesn’t list the services’ revenue lines in its results release, but executives may be able to comment on the battle on a conference call to discuss its 5 p.m. ET results. YouTube TV said it was negotiating “in good faith” with Roku for a new deal, but that “Roku often engages in these kinds of tactics in its negotiations.”

Wall Street will also seek comments on the intensified antitrust review of its Android mobile technology that uses smartphones around the world. He is being sued by regulators for allegedly abusing his dominant position in research and advertising. Google, Facebook and Amazon dominate online advertising.

The Google Cloud infrastructure and analytics platform is the tech giant’s other big business, but much smaller than services – it’s third in the cloud war after Microsoft Azure and Amazon Web Services. It posted revenues of $ 4 billion, up from $ 2.7 billion the previous year.

“Over the past year, people have turned to Google search and many online services to stay informed, connected and entertained. We have continued to focus on providing trusted services to help people around the world. Our cloud services help businesses large and small to accelerate their digital transformations, ”said Sundar Pichai, CEO of Google and Alphabet.

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