Yashraj Mukhate has brought a musical touch to social media entertainment with his original creations such as Rasode main kaun tha, Biggini Shoot and, his latest viral hit, Pawri ho rahi hai.
Mukhate represents a new breed of popular musicians who increasingly realize that there can be a lucrative career even outside of Bollywood. He would love to score for the big screen, sure, but he says he would be fine even if he doesn’t in the movies. “I’m happy to continue what I’m doing, but if I get any offers (from Bollywood), I definitely will. Even if I don’t, I’m good. Everything is fine, ”he told IANS.
Yashraj Mukhate’s recent Pawri mash-up, which stars a Pakistani girl named Dananeer Mobeen, became an instant hit and currently has over 5.8 million views on Instagram.
From Rasode’s main kaun tha to Pawri ho rahi hai, how does Yashraj Mukhate choose clips for his content? “This ‘Pawri’ video was spontaneous. I saw it in the morning and immediately thought we could do something interesting with it. The video was already being broadcast in Pakistan and it was also shared in India, ”Mukhate said.
He attributes his success to his instincts. “I saw the video around 12 o’clock and by 2 o’clock I was done. So it was spontaneous. Whatever clicks in my mind, I just do it. Before that I did a few dialogue mash-ups, but halfway through I realized that it was going nowhere and not even entertaining, so I just trashed them, ”he said. -he declares.
“There are a lot of things that I start and don’t finish because I think they don’t work. It completely depends on my instinct, ”added Yashraj Mukhate.
Other Mukhate hits include Kya karun main itni sundar hun, Sadda kutta kutta (featuring Bigg Boss 13 contestant Shehnaaz Gill) and Bigg Boss 14 star Charsuli Garduli Rakhi Sawant.
Yashraj Mukhate thinks the reason behind the click of his songs is “relatability”.
“I started long before that (Rasode main kaun tha). I used to make music for years before ‘Rasode main kaun tha’. I did a few clips like these and these would always get more traction than the dialogue mash-ups. So ‘Rasode main kaun tha’ was like my eighth or ninth video in the memes area. Yes, “Rasode” was something that people knew very well. People had seen this soap before (refers to the TV show “Saath Nibhana Saathiya”, to which the dialogue belongs) and they knew it, and when I put rhythms in it, they found it very creative ” , Mukhate said.
Several celebrities such as Akshay Kumar Vijay Varma, Rasika Dugal, Kartik Aaryan, Disha Patani, Raveena Tandon, Taapsee Pannu and Shahid Kapoor among many others were seen grooving his creation, which Yashraj Mukhate says has boosted its already growing popularity.
“Then when celebrities started sharing it, it exploded a bit more. It started with this “Rasoda” thing. It was easier for them to connect to it, ”he recalls.
Speaking of all the love that comes over him, Yashraj Mukhate said, “It’s great of course! I love it and that’s why I’m on YouTube and social media because I need that social validation from people with everything I do. “
Mukhate is an engineer by profession and said he has been in music since childhood.
“My father loves music. I learned to play the keyboard with him, but my mother asked me to do the diploma. So I did my engineering and then I came back to music. For the past five to six years, I have been doing this in a professional manner, ”concluded Yashraj Mukhate.
Must read: A fire breaks out on the sets of Taarak Mehta Ka Ooltah Chashmah, the reason for the accident remains to be known