WarnerMedia has hired Dutch TV executive Annelies Sitvast as the newly created unscripted head of production, which will see its programming go ahead for HBO Max.
Based in Amsterdam, the former head of Net 5 at Talpa Network will take up her post in May, under the leadership of Antony Root, head of original production at WarnerMedia EMEA. Root said, “She brings a wealth of experience from the world of unscripted programming. Together with our local teams, she will lead our expansion into the unscripted world across Europe, which is a key part of our initial production strategy when we launch HBO Max in the region.
Sitvast added: “I couldn’t be more excited to create, launch and develop a European unscripted content offering for HBO Max. WarnerMedia has a rich history of investing in local talent and programming and has been building beloved and iconic brands for nearly a century. “