Marty Bauer, founder of the United Talent Agency, has passed away. Bauer, 74, died at his home in Los Angeles on Friday. He died of natural causes, sources say.
Bauer began his ascent in the agency industry at the William Morris agency as a Director of Business Affairs, then he became an agent there, working closely with Sam Cohn. He left to create the Marty Bauer agency, then joined forces with Peter Benedek to form the Bauer-Benedek agency. This percentage merged with the main artists of Jim Berkus and Gary Cosay in 1991. It became UTA.
Bauer left in 1998, when he created his own management company, The Bauer Company. Among his clients during his career were Brian DePalma, John Avildsen, Alan Alda, producer Martin Bregman, and screenwriters Dan Pyne and John Mankiewicz.
Bauer is survived by two sons, Josh and Matthew, and his ex-wife, Barbara Bauer.
UTA said: “The entertainment industry has lost a unique and accomplished leader – and UTA has lost one of its founders. Marty Bauer helped reshape the agency’s business. He was a strong advocate for artists and a force in the creative community. Today we pay tribute to his life and legacy and our hearts go out to his family.