EXCLUSIVE: Hispanic American TV channel Estrella Media renewed its prime-time show Tu-Night with Omar Chaparro for a second season.
The show, which is described as a prime-time late-night talk show, returns for its second season on January 25 at 9 p.m. ET.
The series is hosted by Mexican star Omar Chaparro, who starred in Detective Pikachu and co-hosts Netflix I have arrived! Mexico. Chaparro, who also co-produces, had nearly 2 million viewers in its 20-episode first season.
“This series was an exciting addition to our prime-time line-up and it delivered an audience that challenged not only Spanish-speaking TV networks but English networks as well,” said Ivan Stoilkovich, EVP , Television programming at Estrella Media. “EstrellaTV is committed to providing a new take on the late-night conversation format for the Hispanic American audience. We’re thrilled to see the show’s audience increase since its launch, and we’re excited about the format and our partnership with Omar.
The series was also popular on digital and social media channels with over 26 million views on its YouTube channel.
“We were also able to tap into a passionate fan base on social media, with many videos having received over one million views in a matter of weeks,” said René Santaella, EVP, Digital and Streaming Media at Estrella Media. “Wherever the consumer wants to watch, we’re going to build an audience, and it certainly helps to have a show as engaging as Tu-Night with Omar Chaparro.