Actor and entrepreneur Tiger Shroff launched his PROWL brand in 2018 as a sportswear and accessories brand that promised unhindered freedom of movement. He is now venturing into different categories and newer markets in collaboration with Mahesh Bhupathi Fashions Swag who create, develop and manage consumer brands led by celebrities.
Tiger Shroff’s PROWL first established itself in the sportswear space and now, with this new partnership, the youth icon will expand the brand’s promise to various other categories – all of which will reflect and the extension of its identity.
Confirming the news, actor-entrepreneur Tiger Shroff said, “I am very excited to develop my Prowl brand. I am working to bring both individuality and authenticity to each category we are growing with and being able to launch both fitness equipment and healthy food in the coming months will allow fans to see more close how I function both in and out of the gym. I believe that by working with the Swag team, Prowl will be able to find the right partners to bring my brand to life in different categories over the coming seasons. “
Adds Vijay Subramaniam – Group CEO / Co-Founder, KWAN, “Tiger Shroff has always been synonymous with words like young, fitness, active, hard work, persistence and dedication. With Prowl, which is an active lifestyle brand focused on millennials, we are very excited to expand into all the categories that Tiger emulates and believes in. generation Y to lead active lives. “
According to Mahesh Bhupati, founder of SWAG, “Looking at Tiger’s popularity with today’s youth and the long track he has had with his career, we believe there can be significant value built with Prowl in. relevant categories that highlight its attributes. We are excited to partner and bring the brand to life and look forward to working with Tiger and Kwan. “
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