After much discussion and fanfare, Salman Khan-Disha Patani star Radhe – Your Most Wanted Bhai released on Eid day as promised. The film which saw a simultaneous release in theaters and on the OTT ZeePlex platform became the first major Bollywood artist to accomplish this feat. But the commercially successful release for Salman Khan and the directors of the film is the question of the hour.
Radhe – Your Most Wanted Bhai who posted on Pay Per View at Rs. 249, is doing pretty well. Bollywood Hungama had reported that the directors of the film had sold all rights to ZEE for a mammoth Rs. 190 cr. With the cost of production (CoP) of Radhe Indexed at Rs. 90 cr, Salman, who incidentally also produced the film, is expected to earn rupees. 100 cr. as profit.
Initially, however, the deal was to see Salman and the directors of the film draw in Rs. 230 cr. the sale of rights to ZEE. In this case, Salman Khan would have collected Rs. 130 cr. as profit.
Currently, all eyes are on the revenue generated by ZEE from the Pay Per View model which could set a precedent for future films.