After being pushed for a year, Salman Khan’s Radhe finally hit screens yesterday. As expected, the response has been phenomenal. In India, the film hardly played in any theaters, while abroad, the star power of Salman hit the box office on day one.
Speaking of the Salman, India craze, at the premiere time (12 p.m.), around 1.5 million people logged into Zee5 to watch the Eid release. Interestingly, Zee’s server crashed due to such an increase in the number of users. Sadly, fans didn’t witness the opening day euphoria of Salman’s highly anticipated outings.
Fortunately, the magic of Salman Khan has been observed in countries like the United Arab Emirates and Australia. Based on inbound trade estimates for Day 1, Radhe went around 400,000 USD (2.94 crore INR) globally. Now that’s a really good start considering the film is shooting 50% occupied in key markets. Now all eyes are on the weekend because word of mouth is not working in favor.
Meanwhile, Zee acquired the satellite, digital, musical and theatrical rights to Radhe by paying a whopping sum of 230 crore. However, with a theatrical release ruled out in India, the makers and Zee recently renegotiated the deal. As reported by Bollywood Hungama, the 230 crore agreement between the makers of Salman Radhe and Zee was shot by 40 crores.
A trade source told the publication. “After multiple discussions with Salman Khan, Zee has now reduced the value of the film’s deal to Rs. 190 crores, as a theatrical release in India, is now out of the question. “
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