Ronnee Sass, a longtime popular Hollywood publicist, has passed away. She was 72 years old. Sass died on Saturday after a battle with leukemia.
Best known for her contributions to home entertainment, Sass embarked on a career in this field in 1995. After co-founding Wolff, Freed and Greenberg, an independent public relations and advertising firm in Baltimore, and made a stint in film distribution, Sass found it. way to Warner Home Video, where she was responsible for promoting the studio’s extraordinary film library.
Over the next 20 years, Sass proved to be a key player in the anniversary campaigns of many classic Warner Bros. titles, including The Wizard of Oz, Sing in the rain and Blade runner. A 2004 campaign in recognition of the 65th anniversary of Oz, for which she rounded up all of the surviving Munchkins from the film.
In 2006, Warner Bros. promoted Sass from executive director of advertising and promotion to vice president of advertising and promotion, and in that capacity she served under Jeff Baker, executive vice president and general manager of the theatrical catalog. She would leave the studio eight years later.
Recognized for her professionalism, talent and unique personality, Sass is survived by her 23-year-old husband, Evan Diner, as well as several nieces and nephews.