EXCLUSIVE: When it comes to the trailers from the big studios that held up the Super Bowl best, it stands to reason that this would be Marvel’s next Disney + series. The Falcon and the Winter Soldier.
The series which features Anthony Mackie, Sebastian Stan and Daniel Bruhl from Avengers-verse attracted 125 million views (from its spot and trailer traffic combined) within 24 hours of the big game.
Not only is this figure a record for a streaming series trailer, it also crushes a number of other trailer viewing titles, namely last year. Black Widow Super Bowl Spot which drew 119 million in its first 24 hours, as well as WandaVision53 million within 24 hours of its Primetime Emmys airing last September (the previous record-breaking trailer for a streaming series).
Falcon and the Winter SoldierThe 24 hour views also outperformed those of Star Wars: The Rise of Skywalker (111 million views online after falling at the Star Wars Celebration 2019), as well as Captain Marvel from a strictly digital to digital failure (38.3 M vs 20.5 M).
Social volume topped most comps with over 217K mentions and generated the highest Google search volume of any entertainment offerings, with what I’m hearing is definitely positive word of mouth.
According to EDO, Falcon and the Winter Soldier was the fifth most wanted Super Bowl spot on Sunday (out of 89 spots) five minutes after falling; with 6x better viewing than the average Sunday Big Game spot. This is extremely rare because the top 10 spots on the EDO list are usually branded spots, not trailers. The top four spots by EDO were Nick Jonas for Dexcom (11x on average), “Civilian Space Mission” from Inspiration 4 (9x), “The Middle” from Jeep (8x) and Cadillac. Edward Scissorhands spot (7.7x).