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Taiwan falls for ‘Man In Love’ as local photo distributed by Sony climbs in chart – Deadline

Man in love, a Taiwanese remake of the 2014 Korean romantic drama won hearts locally, $ 11.3M to Sunday, and remaining # 1 for three consecutive weeks, despite continued competition from Godzilla vs. Kong and Mortal combat. Yin Chen-Hao’s feature debut is coming out of its fourth frame and is currently the first local title in the pandemic era, while also rising in the all-time ranking for Taiwanese films at home.

Taiwanese cinemas have been affected by Covid, but have never been forced to close, and with the easing of capacity restrictions, a project called Local Films Taking Off has seen a number of Taiwanese titles hit theaters each month until ‘in April of this year. This included a system of rewards that encouraged moviegoers to go to the movies, the Straits Times reported in January. Until the end of 2020, local films had captured 18% of the market, compared to just over 8% in 2019.

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The trend seems to continue with Man in love (his $ 11.3 million so far is not too far Godzilla vs. Kong$ 12.4 million).

Sony Pictures Releasing International launched the film on April 1 and screenings are for Man in love at a gross amount as high as NT $ 400 million ($ 14.2 million), which would place it in the Top 5 of all time. Sony is very active in local language productions, and although it has not produced Man in love, the success of the film is another tribute to the strength of the price of the land which allows all boats to go up. The original title grossed around $ 13 million in Korea in 2014.

The story focuses on Cheng (Dear ex‘s Roy Chiu), a collector turned thug who lives in the attic of a small barbershop. Her boyfriend, the owner of the debt collection company, asks Cheng to collect a troublesome debt while the creditor is in a coma. Cheng comes to the hospital to lead other gangsters and meets Hao Ting (Netflix’s Tiffany Ann Hsu The victim’s game) who takes care of his father badly and bears the financial burden. (Watch a trailer below.)

Sony

At Man in loveOn the first weekend, he grossed $ 1.1m, placing No.2, followed by strong half-weeks and a second session at No.1 with a 117% increase above the open. It topped NT $ 100 million ($ 3.5 million) in its first nine days, becoming the fastest local film to hit the mark since 2019. Detention. In his third weekend, he fell only 20% and broke the NT $ 200 million mark, ranking No.1 despite the arrival of Japan. Detective Conan: The Scarlet Bullet and Korea Seobok. This session, it fell only 39% to add $ 1.2 million.

The Sony team in Taiwan have also released a few other local films that have seen success over the past year, including Your name engraved here which was the # 2 local title of 2020 at $ 3.6 million, and Do you love me like i love you, the third local film of 2020 with $ 2.8 million.

Marketing on Man in love in Taiwan was conducted with Calendar Studios. A theme song was released in mid-March by popular local group EggPlantEgg (with whom director Yin previously collaborated on the “Back Here Again” music video), gaining more than 6.2 million views on YouTube. Advertising events included the launch of the trailer and the launch of the music video in the presence of Hsu. A screening program targeted students while there were handkerchief gifts during paid sneaks to highlight the heartbreaking nature of the story and ticket promotions to encourage repeat viewing as well as Q&A with the actors and filmmakers.

There’s currently no word on a nationwide release, but you can check out a captioned trailer below:

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