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Skydance Animation appoints IMG as Global Licensing Representative – Deadline

EXCLUSIVE: IMG will be the global licensing representative for Skydance Animation and its line of upcoming feature films and TV series, which includes its first two films, Luck directed by Peggy Holmes and Bewitched directed by Vicky Jenson.

The multi-year agreement will see the Endeavor-owned licensing agency developing extensive product license portfolios for Skydance Animation’s theatrical-grade and slate-quality animated television series.

“As we prepare for the launch of our first animation projects in the coming year, we are delighted to partner with the world’s leading licensing agency to develop consumer product franchises that extend our stories and our characters on retail platforms, ”said Luis Fernández, Director of Consumer Products, Skydance.

First image of Apple Original Films and Skydance Animation, details of the short film Blush

“Skydance Animation has assembled a team of legendary talent who are reinventing animation with some of the world’s most exciting new feature films and animated series,” added Bruno Maglione, president of licensing at IMG. “We pride ourselves on being on the ground floor of what promises to be an incredible journey of daring new stories, worlds and characters, and we look forward to creating engaging licensed product programs and experiences that bring them to life. will bring life beyond the visual experience. . “

2x Oscar winner Jane Fonda will star in Luck, written by Keil Murray, which focuses on the world’s most unlucky girl, who after stumbling across the never-before-seen world of good and bad luck, must join with magical creatures to discover a force more powerful than even luck itself.

Bewitched, takes place in a world of magic where a young girl must break the spell that has divided her kingdom in two. Written by Lauren Hynek, Elizabeth Martin and Linda Woolverton, the original music for the film comes from Oscar winner Alan Menken, with lyrics by Glenn Slater. Chris Montan is an executive music producer.

In February, Skydance sealed a multi-year feature film and television partnership with AppleTV +, including the streamer’s distribution of Luck and Bewitched. Skydiving The animation makes its TV debut on Apple TV + with two seasons of The search for WondLa, which is based on Tony DiTerlizzi’s series of books.

IMG manages athletes and fashion icons around the world; owns and operates hundreds of live events each year; and is an independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, athletic training and league development.

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