Sky has set itself the challenge of ensuring that 20% of its workforce and management team in the UK and Ireland come from diverse backgrounds by 2025 as part of the 30 million pounds ($ 38 million) against the social injustice of broadcaster Comcast.
Sky said last June that he would set representation goals as a contribution to tackling inequality in light of the Black Lives Matter movement after the murder of George Floyd. He has now made his goals public.
Sky is committed to having 20% of its employees come from black, Asian and minority ethnic groups, with a constituency of 5% specifically black staff. Currently, Sky’s BAME representation is 14.7% and Black representation is 2.7%.
Additionally, Sky said it would introduce the same goals for its team of 300 senior executives. The leadership team is currently 1% Black and 9% Black, Asian and an ethnic minority.
Sky teams will be set specific goals based on the demographics of where they live, while the company’s progress against goals will be measured and reported annually.
Sky UK & Europe CEO Stephen van Rooyen said: “Last year we said Sky can and must do more to improve diversity and inclusion in our own business, and to support the fight against racial injustice. Over the past few months, we have listened to all our colleagues and today we are making ambitious commitments around representation at Sky.
“It is clear that companies with greater cultural and ethnic diversity perform better. Doing this will allow us to make better business decisions; Develop better on-screen content, see more innovation off-screen, and improve diversity and inclusion in the industry. “