Scarlett Johansson is suing Disney
Could this lawsuit change the way films are released on streaming platforms?
Scarlett Johansson filed a lawsuit against Disney in Los Angeles Superior Court Thursday for breaching her contract by releasing her last Marvel movie Black widow on its streaming service at the same time as its cinema debut. Johansson’s contract with Disney’s Marvel Entertainment guaranteed an exclusive theatrical release and based her salary on the movie’s box office performance.
Prior to the pandemic, Johansson raised concerns that Black widow could appear on both Disney + and theatrical releases. In 2019, Johansson’s representatives reached out to Marvel to request a confirmation that Black widow would only have a theatrical release. Johansson’s agents then attempted to renegotiate their contract after agreeing to the new day and date strategy for. had experienced Black widow during the pandemic, but Disney and Marvel were reportedly unresponsive. According to the Wall Street JournalThe decision to put the film on Disney + cost Johansson more than $ 50 million.
on Black widowOn the opening weekend, the film grossed $ 80 million domestically and $ 78 million internationally. Another $ 60 million from the $ 30 home purchases at Disney + became the streaming service’s largest release.
Unfortunately the theatrical performance of the film fell quickly a bigger drop after the opening weekend than any other Marvel movie.
Disney started releasing films in theaters and on Disney + in response to the COVID-19 pandemic when cinemas closed. Disney wasn’t the only streaming service that did this. WarnerMedia, which operates HBO Max, did the same with most Warner Bros. movie releases in 2021. NBCUniversal Released The Boss Baby: family business in theaters and on its streaming service Peacock. Remember how the stars are from A quiet place II asked for compensation when you switched to Paramount +?
While large companies are prioritizing their streaming services in order to reach a wider audience, these changes are creating financial problems for actors and producers. This lawsuit could lead to further changes in the way the entertainment industry will deal with duplicate versions in the future.
What do you think of day-and-date releases? Would you prefer to stay at home or go to the theater? Let us know in the comments below!