sara-ali-khan-and-amrita-singh-come-together-for-the-first-time-for-a-brand-endorsement001.jpg

Sara Ali Khan and Amrita Singh team up for the first time in branded endorsement

Sara Ali Khan and Amrita Singh reunite for the first time for a brand (Photo credit: Instagram)

Sara Ali Khan just posted an invisible and adorable pic with her mom Amrita Singh in which she is seen giving her a head massage. She captioned it “πŸ‘©β€πŸ‘§πŸ£πŸ₯πŸ’“πŸ’†πŸ»β€β™€οΈ ‘

We now learn from sources that the mother-daughter duo are meeting for the first time on screen. It will be for a hair care brand approval.

Sara Ali Khan is quite popular in the brand circuit due to her immense popularity. Now, for a special TVC, mother Amrita Singh has also been hired by the brand.

This approval also marks Amrita Singh’s return to the branding world after more than 30 years. She had deliberately stepped away from the limelight decades ago.

The hair care brand’s TVC is set to release tomorrow and it will be nice to see the bond they share in real life on screen.

Sara, who has always lived with her mother, has often expressed in interviews and social media posts how close she is to her mother.

Earlier, Sara Ali Khan said: β€œSince I was a child, my mother has been using onion oil, rice water, Amla juice, etc. on my hair. These cooking recipes have always done wonders for my hair. When Mamaearth approached me to endorse their hair care line and learned that their products are inspired by traditional recipes using natural ingredients, I knew I had to partner with this brand.

Sara adds, β€œWhile they create great products without toxins, what I love most about the brand is their philosophy of the good inside and their goal of serving a greater good. I am delighted to embark on this journey and urge other millennials to choose the goodness of Mamaearth. “

Ghazal Alagh, Co-Founder and Chief Innovation Officer, Mamaearth, said, β€œWe are a brand founded by millennials for millennials. As a goal-driven brand, we intend to serve a more ambitious purpose while creating high quality, safe and effective products. Sara is a voice with which young people resonate and we are convinced that she would be able to defend the ideology of the brand and advance our cause.

Must read: Did you know ‘Kabir Singh’ Shahid Kapoor used to shower for more than 2 hours to get rid of cigarette smell

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