It has been almost a year and a half since the world seems to have been turned upside down. The emerging numbers of deaths and covid-19 positive patients, lack of healthcare and infrastructure, rising unemployment rates, climate change, quarantine… the list can go on and on. A constant influx of negative information about or surrounding COVID-19 is prevalent and part of the “new normal life” that most of us are still getting used to today. Richa Chadha is the type to take note of the overwhelming effects of the news we see in our country and act on it. She realizes that since news is inherently negative most of the time, positive actions are not magnified enough. However, telling people to “be positive” and ignore their reality is also a toxic positivity. The idea that humanity is wicked is deeply ingrained in our collective consciousness, thanks to the mass media. All attempts to create an alternate reality, where people value kindness and integrity, are treated like fluff.
Therefore, in an attempt to recognize the hard and courageous work as well as the positive actions during these worst times accomplished by the ordinary people of the country, our true heroes who took up the challenge, Richa is starting a brand new alternative page on Instagram called ` “ The Kindry ” which will also be managed by her and her co-founder, Krishan Jagiya, who is the designer and co-founder of The Kindry and is also community manager at Fluid. The goal of this page is to create a community of everyday heroes and celebrate them through positivity and story sharing. The page will also host various live sessions, discussions and interactions with these everyday heroes who have done substantial work for the well-being of people, as well as with influencers and other notable people who have made great. things for the cause and welfare of mankind. With a strong mission statement to reward these everyday heroes, the idea of ”The Kindry” is to take a step forward in encouraging good behavior and celebrating the kindness of ordinary people.
Richa says, “With ‘The Kindry’ I intend to help find relief in a repressed nation. By amplifying stories of courage and selflessness and celebrating unsung heroes through lives on social media, interviews and more. on the page, I believe we can create a community of empathetic people who are also willing to share stories and help each other. Through this page, we would also be looking at crowdfunding partnerships to potentially bring help and encouragement to the heroes. Apart from that, we would even like to create content – shorts, feature films, songs, podcasts – that inspires empathy not only for Indians but for the whole world. Over time, I hope this will build a society where people are encouraged to be kinder to each other.
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