The 2021 NAB Show is once again a personal event, but how much impact will it have this year?
The NAB Show, which will take place in Las Vegas from October 9th to 13th, is again a personal event after the digitization last year due to the pandemic.
You may recall that the event was one of the last trade shows to be canceled as public safety concerns increased. The Las Vegas Show is a huge revenue generator for the National Association of Broadcasters. Financial records Annual events and programming services generate over $ 60 million annually for the nonprofit from 2015-2019. Without an event in 2021, the organization, like many companies, most likely had a financial blow.
Show organizers now have fully open registry for the 2021 event following the offer of free tickets by NAB Amplify earlier this month.
Important companies have already registered Exhibit These include Aputure, Canon, Blackmagic Design, Lectrosonics and Sony, among others. Surprisingly from the List of exhibitors This year (so far) is ARRI. If they choose not to attend, they will be following in the footsteps of RED, another major camera manufacturer that stopped exhibiting years ago. Instead of NAB, RED chose Cine Gear Expo As a destination, as it is more like the company’s headquarters in Los Angeles.
According to the organizers, over 600 companies have reserved space from 31 different countries. The event also implemented new ones Health and Safety Protocols This includes temperature checks upon entry, a no-touch policy, no-contact registration, and an exhibition space that allows social distancing and one-way entry / exit.
In addition to the NAB Show 2021, SMTE (October 8th to 9th) and the radio broadcast (October 13th to 14th) will coincide during the event. SMTE focuses on revenue generating strategies for small and medium-sized television stations, while the radio show is co-produced by the Radio Advertising Bureau and offers sessions, networking opportunities and technical presentations for the audio community. In addition, the SCTE · ISBE Cable-Tec Expo in Atlanta on October 12th in Las Vegas will be connected to the BEIT (Broadcast Engineering and Information Technology) conference of the NAB Show.
So it’s safe to say that October will be busy.
The bigger question will be how many attendees want to return to the event. The NAB Show is a fair that no film school has reported on for years. When October is over, will everything go as usual?
Let us know what you think in the comments below.
You can register for the NAB Show 2021 Here.