A five-second guerrilla marketing ad by the Reddit subreddit r / wallstreetbets received a message in the blink of an eye and you’ll miss it right after half-time.
The community was using a GoFundMe to raise money for an ad, but couldn’t reach the high level shortly before the game. Instead, he chose to get the message out in his five seconds, hoping that subsequent repeats (like this one) would help reach the intended audience.
The plan was developed in response to a 32nd Super Bowl ad by stock trading app Robinhood, which is currently in the niche to block trading of Gamestop and other volatile stocks. Robinhood is offline, Reddit argued, celebrating the very people it was suffocating.
Robinhood interrupted a short press in progress. This decision led to more than 30 class actions.
This screenshot from the Reddit ad: