Filmmaker Ram Gopal Varma has launched his own OTT platform named Spark OTT. The streaming platform went live on May 15 with the first film on the site being Varma’s film. Company D.
D Company with Ashwat Kanth, Pranay Dixit, Naina Ganguly and Irra Mor, tells how a street gang in Mumbai led by Dawood Ibrahim became the most dangerous criminal organization in the world. Company D was written and directed by Ram Gopal Varma. The film, produced by Sagar Manchanuru under the Spark Productions banner, was previously scheduled to hit theaters in March this year. Sagar is also the CEO of Spark OTT.
Recently in an interview with Bollywood Hungama, RGV had said that 80-90% of movies would go direct to OTT in the future. Reasoning his statement, he said, “I say this for 2-3 reasons. The first is that you go to the theater rather than the theater that comes your way and the second is the convenience that you have to watch it anytime and we will normally take three hours out of our life to go see a movie. If in the first 10 minutes you are bored and you are already booked, because you have already made this time and you continue to curse the movie. On OTT, you can just ignore it or watch another movie. So I think the advantages of OTT far outweigh in terms of convenience for the viewer and for the producer it reduces the cost of release, the cost of advertising. That extra expense on top of content creation, I think, will be a huge relief for producers. I think less than 20% will be released in theaters. “
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