Actress Priyanka Chopra Jonas has announced her own hair care line called Anomaly. The actress, who manages her time between the Bollywood and Hollywood projects, made the announcement on Instagram Friday, with a photo from a Beauty Inc. magazine cover.
“It’s ANOMALY. What a surreal moment to present to you the first brand that I have ever created !!! Over the past 18 months, I have worked alongside my partners at Maesa towards the day we could share our labor of love with the world, and I can’t believe the time has finally come. I’ve tried a lot and learned a lot about hair care over the years … what gave me great hair days, what hasn’t, and everything in between … and I infused it into a collection of products that give your hair the TLC it deserves. Our formulas are vegan and clean, with high performance ingredients, and our bottles are made from 100% plastic trash from our oceans and landfills, ”Priyanka captioned the image.
Priyanka Chopra Jonas further announced that the hair care line will be available to everyone on January 31.
“Oh, and by the way, it’s $ 5.99! We democratize sustainable beauty because its access should not cost us the Earth and should be accessible to all. Released January 31, exclusively at Target in the US to begin with, and expanding to markets around the world later in the year. More to come over the day and over the weekend, for now I hope you check out @anomalyhaircare for more, ”added Priyanka Chopra Jonas.
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