From Miss World to actor to singer and producer, Priyanka Chopra Jonas continues to tick off her professional goals one by one. Now the star has launched her own brand for the first time. She took on entrepreneurial roles with the launch of her own hair care line. Named Anomaly, the brand is totally vegan, ecological and even affordable.
Priyanka took to her social media handle to officially announce the brand’s launch on Friday. Sharing the news, Priyanka wrote: “This is ANOMALY. What a surreal moment to present to you the first brand I have ever created !!! For the past 18 months I have worked alongside my partners at Maesa towards the day when we can share our labor of love with the world, and I can’t believe the time has finally come. “
“I’ve tried a lot and learned a lot about hair care over the years … which has given me great hairstyling days, what hasn’t, and everything in between … and I have infused this into a collection of products your hair has the TLC it deserves. Our formulas are vegan and clean, with high performance ingredients, and our bottles are made from 100% plastic waste from our oceans and landfills, ”she said, noting that she is vegan and totally ecological. .
Priyanka also made the brand affordable so that it is accessible to a wider audience. “Oh, and by the way, it’s $ 5.99! We are democratizing sustainable beauty, because access to it shouldn’t cost us the Earth and should be accessible to everyone,” she wrote.
The products will be available in the United States exclusively at Target starting January 31. Information on its availability in India and other countries will be announced at a later date.
READ ALSO: Priyanka Chopra Jonas opens up about her wardrobe malfunction at Cannes 2019
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