Get ready to see #FilterFree Parineeti Chopra all over digital screens as a science-based skin care brand, The Derma Co. features the leading woman as the official face of the brand in India. The Derma Co. has an unfiltered philosophy of life and believes in treating skin problems from the inside out to reveal true self-beauty. Parineeti Chopra partners with the brand to spread the message to young people and encourage them to adopt their #FilterFree skin. With this philosophy, the brand is launching its very first digital film, starring Parineeti, which goes live today.
Known for her real, valiant, natural and authentic approach to beauty, Parineeti exemplifies The Derma Co.’s philosophy of inspiring, empowering and bringing happiness to women by celebrating natural beauty through gorgeous skin.
“When I discovered the concept of The Derma Co., I loved the idea of how they approach skin problems from the inside out and embrace their #FilterFree skin. I’m happy that I was able to partner with the brand on this journey to make people feel more comfortable and confident in their own skin. said Parineeti.
“Parineeti has always been sought out to be the differentiator. She is dynamic, young, strong-minded and genuine, which places her perfectly in the ideology of the #FilterFree self brand. She is the perfect expression of someone who is constantly evolving with their skin care needs. We are confident that she will be able to uphold the brand’s philosophy that inspires people to stop hiding skin problems behind makeup and heal them from the inside out. We are thrilled to have her in our growing family and are confident that she will inspire millennial consumers to go #FilterFree with The Derma Co. ”said Ghazal Alagh, Co-Founder and CIO, Honasa Consumer Pvt. Ltd.
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