It’s a lofty goal, but Paramount + wants to achieve it.
ViacomCBS CEO Bob Bakish has announced that the platform will take over the new Mark Wahlberg and Chiwetel Ejiofor Movie, Infinite, straight to streaming. That announcement came on Thursday via ViacomCBS’s earnings call for the first quarter. Bakish said Paramount + would help them dramatically improve what is being offered to the streamer.
The aim is to compete with other streamers by increasing the number of movie titles available.
Bakish said, “We are turning to films where we are ready to dramatically increase the scope of what we offer. In fact, we’ll be launching a “Mountain of Movies” marketing campaign very soon, highlighting the thousands of new movies we’re adding to Paramount +, including blockbuster hits and exclusive originals. ”
This campaign includes 1,000 additional films that will hit the channel in June. He continued: “Hits like The Avengers and Skyfall will be available on the service soon, as will a number of great Paramount films such as Mission: Impossible – Ghost Protocol, rocket Man, Sonic the Hedgehog, and more.”
More exciting than all the new films he wants to bring there. While Paramount continues to support robust theatrical releases, they know that audiences want convenience and a comprehensive catalog.
Bakish hinted that the future is bright and said: “All of this is a preview of a sizeable increase in original films over the next year, assuming we start averaging one original film per week in 2022.”
These films are distributed to the individual pods within Paramount and their holdings such as Nickelodeon, Awesomeness, Paramount Players and Paramount +.
While we don’t know exactly which combination will go straight to the streamer, Bakish mentioned that there would very likely be limited windows in the app while simultaneously bringing movies to theaters, much like HBO Max did last year.
What do you think of the new plan? Let us know in the comments.