Oscar De La Hoya announces return fight on July 3 on Triller – Deadline

In the wake of Mike Tyson who tied them up against Roy Jones last September, 11-time world champion Oscar De La Hoya announced his return to the ring on Friday.

De La Hoya took the stage as Snoop Dogg spoke about his Triller Fight Club 2021 event on April 17. Speaking about De La Hoya’s successful career as a promoter himself, Snoop said, “I keep seeing you in the ring, but I ‘I don’t see you in the ring.

“On July 3, I’m making my comeback,” De La Hoya replied, before dropping the mic and stepping out of the stage.

There was no mention of an opponent or location – or even a weight class – but given De La Hoya’s literal Golden Boy status in the sport, there should be some interest. Especially on a Saturday the day before July 4th. De La Hoya has not fought since 2008.

It’s also worth noting that, although he is often seen as a “pretty boy,” De La Hoya was relatively unique among modern champions not to dodge tough opponents – even with his belt (s) in. game. This makes guessing potential matches all the more intriguing.

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Of course, any fighter out of the ring for over a decade needs a tune-up fight. It is not known if it will be that or something more aggressive.

The fight is promoted by Triller Fight Club, which is co-owned by Snoop and the social media platform co-owned by former Relativity Media boss Ryan Kavanaugh. Triller’s involvement is made even more interesting by the fact that De La Hoya himself is one of the best boxing and MMA promoters in the world. So why partner with another organization?

Official details of the arrangement have not been announced, but an answer may lie in the social media and PPV skills provided by Triller. The company claims the Tyson-Jones fight “broke digital PPV records and became the 8th best-selling boxing PPV of all time.” That’s no small feat for a relatively new entry into the space long dominated by more traditional outlets like Showtime and HBO.

Another appeal of the Triller collaboration may be the unique way Kavanaugh and co. seek to “event” the fights. For example, the fight on April 17 is surrounded by entertainment, beyond the purchase itself. Sure, Jake Paul versus former Bellator and ONE Championship champion Ben Askren will get some buzz, but with Pete Davidson, Snoop Dogg, Mario Lopez, model Taylor Hill and internet stars Dixie and Charli D’Amelio in part of the team calling for action. should be festive in itself. Then there are scheduled performances by Justin Bieber, The Black Keys, Doja Cat, Saweetie, Diplo, Major Lazer and the exclusive world premiere of hip hop supergroup Mt. Westmore – starring Snoop Dogg, Ice Cube, Too $ hort and E. -40 – performing for the very first time together.

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“This group of star talent from all fields of music and entertainment will make it the go-to event of 2021,” said Kavanaugh. “Nowhere else will you be able to see this mix of pop culture, comedy and hip-hop legends and top notch fighting in one place. April 17th will be the new normal not just for boxing, but for a new genre of entertainment and sport that Triller Fight Club creates and implements for fans of all demos, genres and ages. We have already broken pre-sale records and are just waiting for what will happen. “

Finally, De La Hoya may have been drawn to the more inclusive nature of Triller’s business model. Kavanaugh said he wanted this to be an agnostic fighting platform willing to work with multiple promoters to put on the best events. Competition between promoters and the refusal to collaborate has been a tragic part of the boxing spiral that has lasted for decades. For a fighter like De La Hoya who has always wanted to face the best, having a partner ready to make those deals – regardless of promoter – can be appealing.

April will also be available through cable, satellite and telecom PPV providers including Xfinity, Spectrum, Contour, Fios and Optimum in the US, as well as major providers in Canada. It will stream on FITE.TV and all FITE mobile, Smart TV, Game Controller and OTT apps, as well as the event microsite hub:

Triller Network is a consolidation of companies, applications and technologies and the first of its kind to lead the transition to Internet 3.0. Triller Network connects music culture with sports, fashion, entertainment and influencers through 360-degree technology and a content-based vertical. The Triller Network, which includes the globally popular Triller app used by musicians, celebrities, athletes and culture makers in general, has more than 300 million users worldwide. Kavanaugh’s Proxima Media owns Triller.

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