Prime Minister Narendra Modi was the most-watched television personality in India last year, according to the Broadcast Audience Research Council’s (BARC) Annual Television Audience Report 2019-2020. PM Modi’s public speeches regarding the ongoing Covid pandemic, as well as his speeches focused on a range of issues – from India being at the forefront of exporting Covid-19 vaccines to the ongoing protests of the farmers.
Basically, here are the top three trends that can be spotted in the report:
THE MODI WAVE
“Whether it’s his interviews, his speeches at world events, his speech to the nation or even a wildlife adventure show, the channels that broadcast the content see their audiences leaping and set new levels, ”the report said, explaining the impact of PM Modi.
Notably, Prime Minister Narendra Modi’s speech at Red Fort, which lasted more than two hours, with 133 million viewers, saw a 40% increase over his Independence Day speech in 2019.
The Prime Minister’s speech on March 24, 2020, where he announced the first lockdown, saw more minutes of listening than any of his previous speeches.
His address to the nation in April 2020, where he announced a Rs 20 lakh crore relief package, became the most-viewed address with over 203 million viewers tuning in.
“Every time PM Modi’s coronavirus-related addresses were released, there was a noticeable drop in viewership for major genres like General Entertainment Channels (GEC), movies, and kids,” the report said.
His call for solidarity by turning off the lights for nine long minutes resulted in a 60% drop in television viewing during those nine minutes.
The report also notes that due to the pandemic and as a result of growing curiosity for government measures and announcements, the share of news in total viewership has tripled from the previous annual growth of 7%. .
MYTHOLOGY AND REIGN OF DOORDARSHAN
Last year, “Mythological shows viewers contribution to the Hindi GEC genre increased from 14% to 43% as of week 15, 2020”. The fact that no new content was created due to Covid guidelines, archived content made a huge comeback and Doordarshan (DD) was probably the biggest benefactor.
The station’s decision to broadcast “Ramayan” and “Mahabharat”, along with other popular television shows from the 1980s and 1990s, saw its total audience increase by 68% last year.
LOVE FOR FILMS REMAINS UNACCESSIVE
Unlike GEC, which suffered an initial loss due to the lack of original content, BARC notes that Movies as a channel genre have experienced no hiccups, and have grown 10% over the previous year. the 2019 hearing.
“The regional film genre has experienced higher growth than its Hindi counterpart, although the Hindi-language genre accounted for almost 60 percent of the total audience for the film genres. Apart from Hindi, the other major markets in the genre were Telugu, Tamil and Kannada, ”the report says.
However, the report also suggests that the lack of original content resulted in a reduction in the share of GEC content in the first half of the year. It became normal after July once the lockdown restrictions were relaxed.
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