News Corp. CEO Robert Thomson said Thursday that “the terms of trade for content are fundamentally changing,” citing a global news-sharing agreement the company signed with Google last week.
The deal was announced as Facebook banned information from users and publishers in Australia, protesting a law demanding a more balanced compensation negotiation process. The law was changed, the ban revoked, and Facebook announced revenue sharing deals with three small Australian publishers. Thomson said News Corp. “Continue to haggle” with the social media giant.
European governments are also examining how digital giants pay publishers for news content.
Thomson referred to the payments as “retrans-like, or retrans 2.0” – referring to the increased revenue charges that multichannel video programming distributors like cable operators pay broadcasters to broadcast local programming.
He did not reveal many more details of the deal which will see posts from the Wall Street Journal, Barron’s, MarketWatch and the New York Post in the United States for The temperature and The Sunday Times and The sun in the UK and many platforms in Australia are joining a product called Google News Showcase. “It’s a very thoughtful business… They set what their content priorities are and we learn a lot.”
The problems are different on Google, Apple and Facebook. “With Apple, what will the application environment be like in a few years?” At Facebook, this is “how their ‘news tab’ differs from traditional news presentation and building it with multimedia,” he said: “Each of them accesses d ‘other devices at different times’.
Her advice to publishers on big tech – a quote from Maya Angelou: “Never make someone a priority when everything you are to them is an option.”