Nate Parker’s American Skin Sets PVOD Revenue Record for Vertical Entertainment – Deadline

EXCLUSIVE: After receiving two Golden Globe nominations for his film directed by Sia The music, Vertical Entertainment Can Brag About Its Nate Parker Feature American skin became one of the distributor’s top-grossing titles on PVOD with $ 4 million over two weeks. American skin debuted on January 15 in select theaters and on-demand platforms such as Apple, Amazon, Vudu, and Google Play. American skinTwo-week-by-two-week figure surpasses the $ 2.5 million plus it racked up over ten days for last summer Capone, a previous highlight of Vertical Entertainment.

I am told that American skinThe success of PVOD is in large part due to a strategic social media initiative that received great support from the black community who adopted the film with creators of taste such as Lebron James, Diddy, E40, David Oyelowo, and more again.

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In the mind of Sidney Lumet 12 angry men and Doggy afternoon, American skin follows a black Iraqi war veterinarian, who after being denied a fair trial after the shooting death of his teenage son (and only child) by a white police officer, desperately demands justice and responsibility for his son’s death.

Exclaimed American skin producer Mark Burg, “We’re in the middle of a pandemic and everyone’s generally paying attention to who’s No. 1 at the box office. None of it really matters, especially now – we knew when we read the American skin scenario in 2019 that audiences around the world would connect with the story! It’s 2021 and I’m happy we’re changing the narrative. “

American skin debuted # 2 on iTunes on Jan. 18. Parker not only writes and directs but stars in the film with Omari Hardwick, Beau Knapp, Theo Rossi, Shane Paul McGhie, Milauna Jackson, Vanessa Bell Calloway, and Sierra Capri. In addition to Burg, Tarak Ben Ammar and Lukas Behnken also produced. The EPs are Zak Tanjeloff, Michael Novagratz, Bagrat Sargsyan and Vaagn Sarkissian.

About the American skin social media diagnoses, the photo reached 2.08 million taste designer impressions on Instagram with a near-even male and female draw. There was an Instagram countdown timer and reminder on Insta-stories to engage followers and create daily awareness of the film’s release. A YouTube fan reaction video was created for the American skin trailer that gained 55K + views. There was also an initiative for social media followers to call their local theaters and ask American skin for viewing. The trailer on Facebook has garnered over a million views.

Discover some of the highlights of the American skin tasting campaign below. Five years ago Parker Birth of a nation was an instant hit at Sundance, marking a $ 17.5 million acquisition of Searchlight.

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