Mythical Entertainment appoints YouTube Exec Neel Yalamarthy Vice President, Strategy and Business Development – Deadline

EXCLUSIVE: Neel Yalamarthy joined Mythical Entertainment as Vice President, Strategy and Business Development. He will report directly to Mythical COO Brian Flanagan, as well as the founders Rhett & Link.

Yalamarthy was recently part of the Sports & Entertainment team at YouTube, where he oversaw product marketing and strategic initiatives for sports content and partnerships, licensed movies and shows (AVOD / TVOD) and YouTube Originals. In this role, he helped launch YouTube’s first-ever exclusive live game distribution partnership with Major League Baseball and advised the analysis and launch of numerous live sports offerings around the world. Additionally, he supported YouTube’s multi-year sponsorship deal with Los Angeles’ new Hollywood Park / SoFi Stadium and local NFL teams, the Rams and Chargers.

Outside of sports, Yalamarthy has helped launch and scale YouTube’s ad-supported movie offering, partnering with top studios such as Disney, Warner Bros, MGM, and Lionsgate, among others. , to offer free full movies to the platform.

Prior to YouTube, Yalamarthy was part of the Chief of Staff team of Google’s Chief Marketing Officer, overseeing strategy and operations for the global marketing organization, and started his career at PwC Strategy & (formerly Booz & Co.), advising executives in Private Equity, Retail and Consumer Industries. He graduated from Brown University.

Brian Flanagan, COO Mythical Entertainment, “Neel brings to Mythical an exceptional combination of talents: intellectual firepower, analytical rigor and a keen sense of what’s next for the burgeoning creator economy. His track record of business development and audiences at YouTube makes him the perfect setting to guide our next phase of growth, through investments both internally at Mythical and Smosh and externally in other creator-led companies. . Rhett & Link and I are delighted to welcome him to the team.

Mythical is a premier internet entertainment studio run by YouTube creators Rhett & Link. The YouTube channels owned and operated by the company have racked up 75 million subscribers and 25 billion lifetime views, and the combined number of subscribers on Instagram, Facebook, Twitch, Snap, TikTok and Twitter exceeds 45 million. Rhett & Link hosts the internet’s most popular daily show, Good morning mythical, now in its 8th year. In 2019, Mythical completed the first major M&A transaction in the YouTube space by acquiring the comedy brand Smosh, one of the largest and oldest internet media companies.

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