EXCLUSIVE: French artist Thierry Guetta aka M. Brainwash, who rose to prominence after appearing in Banksy’s film in 2010 Exit through the gift shop, gets his own documentary. The feature film photo is from OBB Pictures and will be directed by Michael D. Ratner, who directed and executive produced Justin Bieber: Seasons for YouTube Originals and its tracking Justin Bieber: Next Chapter.
Presenting unpublished archive footage, Mr. Brainwash will chronicle Guetta’s journey from obscurity to global street art phenomena. The film will feature interviews with Banksy and other notable figures in the street art scene and delve into Guetta’s life and high profile collaborations with Madonna, Michael Jackson, the Red Hot Chili Peppers and others. It will also examine the roots of Mr. Brainwash’s identity and challenge our fascination with art, talent and ubiquity while serving as a critic of modern art.
“Like many people, I remember seeing Exit through the gift shop for the first time and completely blown away by this incredibly enigmatic character known as Mr. Brainwash, ”said Ratner, CEO and Founder of OBB Media. “I couldn’t be more excited to dive in and explore the art world on a bigger scale – things like what makes a wavy line sell for a million bucks when it looks like that a toddler did.
Ratner completes four-part documentary Demi Lovato: Dancing with the devil, set to release on March 16 as headliner SXSW. He produces Mr. Brainwash with Scott Ratner, Kfir Goldberg and Arlen Konopaki. The OBB co-producers are Miranda Sherman and Andy Mininger.
Michael D. Ratner and OBB Media are taken over by UTA, 3 Arts and Morris Yorn.