The 2021 Super Bowl commercial crop employed a large contingent of fearful celebrities in front and behind the camera and showcased major Hollywood brands. Unsurprisingly, they topped the list of the most viewed Super Bowl commercials on YouTube during the day.
On Sunday evening, Google posted data on the 10 most viewed ads in the world on its video platform from February 7 at 7:00 p.m. PT.
Topping the list are Michael B. Jordan’s Alexa ad, Bruce Springsteen’s Jeep ad, and the Edward Scissorhands spotlight for Cadillac with Timothée Chalamet and Winona Ryder.
Still in the Top 10, there was another throwback to the early 1990s, the Uber Eats pitch by duo Wayne’s World, joined by Cardi B; the Anheuser-Busch ad produced by David Fincher; Matthew McConaughey in 2D from Doritos; the star-spangled Paramount + ad; and trailers for Marvel / Disney + The falcon and the winter soldier and Amazon Prime Video Come to America 2.
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According to Google, the audience for Super Bowl ads on YouTube during the game increased by more than 70% on TV screens compared to last year. The YouTube channel for the headliner of the halftime show The Weeknd peaked at over 1.6 million views per hour as of 8 p.m. EST.
Here are Gameday’s 10 best ads per YouTube views (worldwide) until 7:00 p.m. PT / 10:00 p.m. EST:
1. Amazon – Amazon’s Big Game Commercial: Alexa’s Body
Amazon has released several different Alexa devices over the years, with very different looks. The company’s Super Bowl ad asks the question, “What would be the ideal body for Alexa?” The answer is Michael B. Jordan, star of Black Panther and Creed. (Watch it here)
2. Jeep – Jeep | The middle
This two-minute Jeep spot features the typically business-shy Bruce Springsteen in an ode to unity, fracture healing, and common American ideals. (Watch it here)
3. Cadillac – Cadillac LYRIQ fully electric | ScissorsHandsFree
Cadillac pays homage to a classic Tim Burton movie in its ‘Silver Hands Edgar’ spot, starring Timothée Chalamet as the goofy Edgar who discovers the joy of hands-free cruise control. (Watch it here)
4. Uber Eats – Shameless Manipulation of Wayne’s World and Cardi B | Eat local | Uber eats
Uber’s restaurant food delivery division tapped into the deep well of Saturday Night Live nostalgia by revisiting the show in public access basement Wayne’s World. Rapper Cardi B spices things up. (Watch it here)
5. Paramount Plus – Paramount + Shipping | Sweet victory | Super Bowl Spot LV
SpongeBob, RuPaul, and James Corden joined a cast of heroes from Paramount’s streaming service Paramount Plus, as they climbed to the top of Paramount Mountain, where narrator Patrick Stewart awaited them in a tuxedo. (Watch it here)
6. Marvel Entertainment – Official Trailer | The Falcon and the Winter Soldier | Disney +
The second Disney + series to take place in the Marvel Cinematic Universe sees Anthony Mackie and Sebastian Stan reprising their big screen roles as The Falcon and The Winter Solider. (Watch it here)
7. Amazon Prime Video – Coming 2 America Official Trailer # 2 | Video premium
Eddie Murphy and Arsenio Hall reunite in this highly anticipated sequel, as King Akeem Joffer of the fictional African nation of Zamunda travels to the United States to find his son. (Watch it here)
8. Anheuser-Busch – Let’s have a beer | Anheuser-Busch Super Bowl LV Advertisement | : 60
Anheuser-Busch may have chosen to skip his usual Budweiser brand presence among Super Bowl commercials this year, but he is launching his very first corporate advertisement for the big game. David Fincher, director of Gone Girl and Fight Club, produced the cinematic video, which shows everyday people enjoying beers together in a poignant reminder of pre-pandemic life. (Watch it here)
9. Doritos – Doritos 3D | Matthew Super Bowl LV Dish
Actor Matthew McConaughey appears as a flattened 2D version of himself who gets knocked over by a soccer ball and tangles with a robot vacuum until a bag of Doritos 3D chips revive him. (Watch it here)
10. Chipotle – Chipotle | Can a burrito change the world?
The Chipotle restaurant chain came to the Super Bowl to ask the deep question, “Can a burrito change the world?” Chipotle seems to think so.