Liam Neeson Pic ‘The Marksman’ Wins $ 3.7 Million At MLK Weekend Box Office – Deadline

Refresh for updates and box office table: In an ongoing pandemic market like this with nearly 60% of all theaters still closed, whether you’re a distributor or an operator, you need to be grateful for any amount of money you can get your hands on. Open Road released Liam Neeson’s second film during the pandemic, The sniper, during the MLK 4-day vacation and it opens at $ 3.7M. This is the third Neeson movie to reach No.1 on Open Road after October Honest thief and their very first wide entrance, Grey.

“We are delighted to bring quality films to our friends in the exhibition community and congratulations to Liam, director Rob Lorenz and the entire production team,” Open Road boss Tom Ortenberg said this morning. .

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Note that Open Road had fewer theaters available this time around than in mid-October when they opened. Honest thief: from 1 975 to 2 245. Over 4 days, Scorer earns roughly the same amount as Honest thief done more than 3 days. Honest thief ran for 11 weeks in theaters and posted a national soundtrack of $ 14.1 million, which is something off the average for most major releases during these times of depression, with an overall count of 28 , $ 3 million.

Scorer was fully funded by Raven Capital Management. Raven acquired Open Road Films in 2018.

Scorer, directed by Robert Lorenz, is just one of two big releases this month as Covid continues to close the majority of theaters, especially in box office capitals New York and Los Angeles, the second being Warner Bros. day and date theatrical-HBO Max crime thriller release Little things with Denzel Washington and Rami Malek. There are more in February, probably capitalizing on the start of the schools’ winter vacation. What’s interesting is these types of meat-and-potato-biased older male action flicks that usually play in early winter anyway.

Open Road is doing well in homes as well with its release of Not Only Neeson Honest thief, but their recent documentary The dissident by filmmaker Bryan Fogel. The doc follows Washington post disappearance of journalist Jamal Khashoggi in Istanbul, his fiancée and dissidents around the world who gather evidence of a murder and denounce a global cover-up. It’s the first documentary in a while to be fully available on PVOD (most go to streaming or HBO), and last weekend ranked # 3 on iTunes, which is impressive for a doc. The film is certified 96% fresh on Rotten Tomatoes and has even caught Hillary Clinton’s attention.

A local independent theater is shown closed in Forest Hills due to COVID-19 rules in New York’s Queens neighborhood.

For those who think streaming won the battle for filmed entertainment, just watch last year around this time during the pre-pandemic time when MLK Weekend won $ 205.3 million at the box. -national office, up well over 25% from 4-day vacation. before, thanks to Sony Bad boys for life who hit a $ 73 million 4-day, second-best debut ever on MLK after American sniper$ 107.2 million; revive the franchise of cops Will Smith-Martin Lawrence Like a Phoenix. As new US President Joe Biden seeks to deliver 100 million Covid vaccines in his first 100 days, B. Riley’s exposure analyst Eric Wold recently exclaimed last week “a return to normalcy “for the big screen cinema industry.


Universal reports its DreamWorks Animation sequel, Croods: a new age, in second place over 4 days with $ 2.9M in its 8th weekend. Pic is booked in 1855 cinemas, +37 a week ago. Even though the domestic gross in the photo has been hampered by the pandemic with a current domestic take of $ 40.1 million to date, what is telling is that in a normal market, when revenue is frontloaded , a movie like this would never make so much money in its 8th weekend. Over 3 days, Croods 2 made $ 2 million. During its 8th weekend, Uni / DWA How to Train Your Dragon: A Hidden World made $ 746K in 822 theaters – and it wasn’t on PVOD at the time. For a Thanksgiving outing like Croods 2 doing this type of activity now, even being available on PVOD, it just shows that people want to come back to the movies. Worldwide Croods 2 is $ 134.8 million.

Wonder Woman 1984
Warner bros

Warner Bros. ‘ Wonder Woman 1984 according to sources ranks third over 4 days. The studio will report on their numbers later this AM as they have included national with their international report. We hear that the Patty Jenkins-led DC sequel, which is on HBO Max until Jan. 24, is grossing around $ 3 million, maybe less, for the 4 days, which would bring its total north of $ 36 million. dollars in the United States and Canada, the latter of which the film had a PVOD release with its limited theaters. Sources last weekend told us that some movie theaters were closing in the US and therefore would not pay Warners their bill for WW1984. Warners tells us that they collect their rentals very well, thank you very much, with a quick turnaround time from their show partners. Note that if an exhibitor is open in this current environment and skips payment on WW1984, it will be quite difficult for them to reserve any future Warners titles; that’s if they keep the lights on. Some small (non-chain) exhibitors tell us their terms for HBO Max theatrical releases are around 55% good in their favor, compared to Warner’s 45%. Endgame here Stateside for WW1984 is in the middle of the $ 40 million.

The sniper
Jacob Perez stars as “Miguel” and Liam Neeson as “Jim” in “The Marksman” by director Robert Lorenz
Open road

While critics have long been tired of Neeson’s action photos with Scorer earn 33% on Rotten Tomatoes for Honest thief‘s 40%, Comscore / Screen Engine audience outputs gave it a 73% positive with a 46% recommendation that I hear. Guys went up to 57% and those over 25 to 72%. The more than 45 singers represented 33% of all participants. The diversity distribution was 50% Caucasian, 23% Hispanic, 17% African American, and 10% Asian / Other.

Scorer the cheapest was the South, which was the country’s main income producing sector for films. The main markets, I mean, were Dallas, Washington DC, Houston, Phoenix, Tampa, Denver, Miami, Cleveland, Orlando, Indianapolis, Nashville, Salt Lake City, San Antonio, and Las Vegas.

As I was told, the Open Road campaign for Scorer targeted Neeson’s trusted core audience of men over 35 (which turned out to be 51%). The screenplay and the key actors (Juan Pablo Raba, who plays the villain in the film and is hugely successful) allowed Open Road to target Hispanic audiences, particularly in Texas, where theaters have remained open and are functioning well. On Friday, the No. 1 movie of the film was at a theater near the border in Harlingen, Texas, which is likely the first time this location has ranked No. 1 at the national box office. Neeson has appeared on shows such as Despierta America on Univision and A Nuevo Dia on Telemundo. He also appeared on James Corden and Today.

In paid media, Open Road bought up national television, including spots in the College Football Championship Game, NFC Wild Card Game, and several spots in WWE Smackdown to fuel mass awareness. In digital, distribution targeted markets where cinemas were open. Open Road was also able to retarget the fan base they were cultivating on Honest thief in October, which increased when the title was released on home entertainment. Open Road has teamed up with Mike Polydoros’ Paper Airplane on numerous marketing programs directly with exhibitors, focusing on theaters where Honest thief overindexed, as well as areas where the Hispanic audience was dominant.


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