Kings Of Leon offers album on NFT – Deadline

The group Kings of Leon made the buzz in the music news this week, announcing that they will be offering their latest album, When you see yourself, on non-fungible tokens, widely known as NFT.

The NFT is offered from yesterday in a package that will give you a vinyl and a digital download for $ 50. It was released on Friday Yellow heart, an NFT platform. The collectable catch: after two weeks. the deal is not available and there will be no more.

Crypto collectibles are all the rage right now, with NFTs offered as ownership on a blockchain, a digital ledger used to create cryptocurrencies and immutable. Each NFT is unique and becomes a collector’s item that cannot be duplicated. Businesses are launching to profit, with Deadline recently profiling the TV show American gods try the same approach.

The NFT plan is new, but it dates back to the old times of the 20th century for the music industry, which was built on selling and reselling music in ever-changing formats.

Starting with the piano rolls, the company has reinvented its product over and over again, always promising something newer, better, more democratic and to save the interests of the company. Of course, not all of the solutions offered are wonderful. Imogen Heap, one of the first blockchain adapters, was celebrated for offering just one via a complicated download. In 2017, while still fresh, he managed total sales of one hundred and thirty-three dollars and twenty cents in his blockchain edition, later moving to more accessible platforms.

Go back several decades and you will discover similar accidents and burns. In the 1990s there were the much-vaunted wonders of the Philips compact digital cassette and the Sony Minidisc. The Philips format was discontinued in 1996 with less than 250 titles. The Minidisc is still there, but if you see one in use, call the police. Good luck finding a player who works.

DVD-Audio and Super Audio CDs, RealAudio and even MP3, the format that almost ruined the recording industry through Napster, but is now rebuilding it through streaming, also deserve your attention in the Hall of Shame audio format. . Heck, the record industry used to remove popular artists from vinyl, hoping to sell compact discs to those who still wanted music, and for a while it was difficult to find repairs of turntables outside the largest cities.

So go ahead and buy the Kings of Leon NFT. Maybe one day it will be worth a lot. Much like that digital compact cassette that keeps your door open, it will likely deliver perfect sound forever, as promised at the dawn of the compact disc age. This was before it was discovered that CDs degrade over time because their recording layers consist of an extremely photosensitive dye.

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