A new girl group has entered the scene with a slew of exciting global partners supporting them to lay the groundwork for a first K-pop impact. TRI.BE is the seven-member female troupe that marks the first K-pop group to debut under Universal Music Group Korea and is jointly produced by star K-pop singer-songwriter Sinsadong Tiger and global giant of Universal Music Group entertainment.
The septet – made up of members Songsun, Jinha, Kelly, Hyunbin, Jia, Soeun and Mire – debuted with their two titles “TRI.BE Da Loca” album release with catchy, genre-leaping lead single ‘Doom Doom Ta’ as well as the hip-hop / synth-pop punch on the B side “Loca”. In the accompanying video clip at ‘Doom Doom Ta’, the multinational group is seen wielding guns and suspended with exotic animals for a towering image matching the hard-hitting track.
TRI.BE and their massive sound was produced and directed by one of K-pop’s most trusted hitmakers in S. Tiger (also known as Shinsadong Tiger) who has spent the past two decades building his musical career. Not only did the mastermind of Korean music produce hits for beloved international artists like HyunA, T-ara, VIXX, Apink and MOMOLAND, its importance in the production and management of EXID was also a known fact. The EXID LE member, who is the lead rapper and a full-length songwriter and producer for the group, also worked closely on the debut, co-writing and songwriting of TRI.BE. “Loca”.
Reflecting on the promotion of the new band, S. Tiger says, “I would say the musical genre was the top priority when I was producing TRI.BE. I wanted to produce something that was a mix of non-traditional genres in K-pop such as afrobeat, baile funk, dancehall. This type of production will serve as a major path indicator for the future musical direction of TRI.BE as well as a first step in etching the position and identity of TRI.BE within K-pop.
TRI.BE frontman Songsun shares: “I have been excited and excited about this moment since I started practicing. I had been a trainee for nine years before I made my debut and had a lot of worries before I started. I want to be a perfectionist like my cousin Yuri, a member of Girls’ Generation.
TRI.BE Jinha adds, “Our song contains our goal to move forward with confidence. Our goal is to lead the music shows and the charts. Our role model is BLACKPINK, their performances are always cool, and we are inspired by the way they are perfectly presenting a variety of concepts. “
TRI.BE Soeun clarified: “Our goal is to win the rookie of the year award and take first place in music shows. I also really want us to appear on entertainment shows. “
In addition, the non-Korean members of TRI.BE said that learning the language was the most difficult part of the training in Korea, but that they were able to overcome the challenge with the help of the Korean members.
Republic Records will also help promote in the US and guide TRI.BE into the US market, marking the fourth K-pop issue to join the Universal Music Group label roster behind TWICE, Tomorrow X Together and (G) I- DLE.
The album is the official introduction of the first multi-talented quadrilingual group, the first of its kind, composed of four Koreans, one Japanese and two Taiwanese who speak and sing in English, Chinese, Mandarin, Japanese and Korean. The first single ‘Doom Doom Ta’ crushes future house, Afrobeat and Moombahton with a universal groove and unwavering chorus rooted in a spirit of empowerment and confidence. Meanwhile, the driving pace of “Loca” gives way to another massive song where they announce themselves. These two global bops affirm TRI.BE as a powerful new presence.
The name of TRI.BE is derived from the combination of the words “triangle”, which means the most perfect shape, and being, leading to the slogan “We are perfect as we are”. The group conveys the message of self-love and confidence by shamelessly displaying their key concept of “Girl Swag”.
TRI.BE is currently starring in the reality TV series Let’sTry! be on Studio Lululala’s YouTube channel, created by the JTBC TV channel.
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