EXCLUSIVE: JP Richards has been appointed Head of Film Marketing Strategy at Apple TV +. He will report to video marketing director Chris Van Amburg. Richards will begin work next month, when his release from Warner Bros. becomes official. Last November, he stepped down as co-president of global marketing at Warner Bros., one of several well-known marketing executives who left the restructuring of WarnerMedia. Marketing director Blair Rich and executive vice president of animation and family movies marketing Jim Gallagher have also left. Josh Goldstine, who was looking on the list of Warner Bros. movies that will launch concurrently on HBO Max, was named head of the department earlier this month.
Richards will help lead the growing ambitions of Apple’s original film slates. Richards spent six years with Warner Bros, starting as an EVP of WW Digital Marketing, then raised to an EVP of WW Marketing and Chief Digital Strategist. He was named co-lead in 2019. He came to Warner Bros after 12 years at Universal, and served as senior vice president of digital marketing upon his departure.
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Areas he helped pilot included digital and media marketing, integrated marketing and strategy, promotional partnerships and alliances, creative content, multicultural marketing, branded content and media and marketing / creative services. There he oversaw the campaigns for Wonder Woman, Aquaman, Joker, A Star Is Born, IT Chapter 1 & 2, They Won’t Get Old, The Lego Movies, The Conjuring Series, Creed and Creed 2. During his twelve years at Universal, he designed digital campaigns for The Bourne identity, Fast furious and Despicable Me franchises, among other films.
Apple is gaining momentum after its launch a year ago under the leadership of Worldwide Video, Zack Van Amburg and Jamie Erlich. Last week he spent a lot on global rights to the package Musette, which Ridley Scott will direct with Joaquin Phoenix playing the French leader Napoleon Bonaparte. This follows the agreement Apple Studios reached last fall to acquire the global rights to Emancipation, with Antoine Fuqua directing Will Smith in an action thriller scripted by Willam N.. Apple has also stepped up Doggy style, the World War II drama Tom Hanks wrote and starred for director Aaron Schneider, which premiered last July. And The flower moon killers, the over $ 180 million adaptation of David Grann’s book written by Eric Roth and which stars Robert De Niro and Leonardo DiCaprio. Beyond Doggy style, Apple has several films in the hunt for awards, including the film directed by Sofia Coppola On the rocks with Rashida Jones and Bill Murray, the docu Boys state, the animated Wolfwalkers, the next Cherry, a heartbreaking drama that is the first film directed by Joe & Anthony Russo after Avengers: Endgame. Tom Holland and Ciara Bravo stars; and the Fireball docu directed by Werner Herzog: Visitors to Darker Worlds.
There is also The last days of Ptolemy Gray, a new six-part, executive-starring limited series produced by Oscar-nominated Samuel L. Jackson and based on the moving novel by best-selling author Walter Mosley; Snow blind, a new feature film, with Jake Gyllenhaal attached to the star and Gustav Möller attached to the directing; Swan song, a genre film with Mahershala Ali and Naomie Harris; Masters of the air, a new limited drama series from Apple Studios and produced by Amblin Television by Steven Spielberg and Playtone by Tom Hanks & Gary Goetzman; a new drama series from Team Downey and Adam Perlman; and High desert, a new comedy series that will star Patricia Arquette, who will also be an executive producer alongside director Ben Stiller.