ITV chief executive Carolyn McCall took a huge hit to her compensation in 2020 after agreeing to cut her compensation at the height of the coronavirus crisis. His earnings came to light as ITV also revealed that BAME’s portrayal of on-screen and off-screen is going in the wrong direction in 2020.
McCall earned a total salary of £ 1.1million ($ 1.5million) last year, 64% below his earnings of £ 3.1million the year before. The drop is largely due to the fact that she did not receive a bonus, which in 2019 amounted to almost £ 1.5million in cash and shares.
His salary was the lowest an ITV CEO had received in a decade, according to the British broadcaster’s annual report. It’s a far cry from the heady days of 2013, when McCall’s predecessor Adam Crozier pocketed £ 8.4million.
ITV announced last April that its board and senior management would take a 20% pay cut and forgo their 2020 bonuses in a difficult year for the company. ITV’s adjusted EBITA fell 21% to £ 573m in 2020, while revenue fell 16% to £ 3.3bn.
Along with the annual report, ITV released its Social Purpose Impact report, which showed it was slightly increasing BAME’s representation among its UK workforce. Representation fell from 12.1% in 2019 to 12.9% last year, approaching ITV’s 2022 target of 15%.
However, in a year when there was a global drive for racial equality, the diversity of ITV’s content turned around. On-screen representation slipped from 21.4% in 2019 to 17.6% last year, while off-screen it fell 0.2 percentage points to 12.5%. ITV’s 2022 target is 15% in both areas.
This echoes an industry-wide report by the Creative Diversity Network last year, which found that diversity has turned around in the UK television industry.