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Is the Low BO record for Oscar winner for best picture a harbinger for future contenders? – Deadline

Whichever movie wins Best Picture on Sunday night, that title will be the lowest-grossing in Oscar history.

‘The Hurt Locker’
Summit Entertainment / Everett

According to Comscore, the 2009 title of Kathryn Bigelow The Hurt Locker is the Oscar winner for best least profitable film at the national soundtrack with $ 17 million. This title will probably be upset this Sunday by Chloé Zhao’s Nomadland, on which Searchlight did not make a profit when it ran, but industry estimates brought in around $ 2.5 million. An Oscar win for Best Picture could easily grow Nomadland at $ 3 million.

Carey Mulligan and Bo Burnham in 'Promising Young Woman'

Focus features

Even though the mathematics of voting for the best picture throws Nomadland away from the big money, the other names also posted small results and will rank as the Oscar winner for Best Least Grossing Picture of All Time, including Focus Features’ Promising young woman ($ 6.4M), Warner Bros. ‘ Judas and the Black Messiah ($ 5.4M), A24 Minari ($ 2.57M) and Sony Pictures Classics’ The father ($ 1.6M). While Netflix gives their titles a short theatrical window before hitting the service i.e. Mank and The Chicago 7 trial, and Amazon also with Metal sound, sources tell us these movies didn’t hit good soundtrack levels either. These streamers largely spend to launch these titles on their services and don’t focus on the turnstiles. If the fat ones were something to scream at, well, then Netflix and Amazon wouldn’t be hiding them.

How to watch the 93rd Oscars online and on TV

Fox Searchlight co-chairs Nancy Utley, left, and Steve Gilula.
AP

Obviously, the low wattage of this year’s Best Picture nominees is downright due to the pandemic’s broken exhibit structure. There are artists who still haven’t opened (i.e. the remarkable Jacob Burns Center in Pleasantville, NY) or are pure collateral damage from the Covid-19 recession (i.e. NYC 57 West in Landmark, San Diego Ken and Ritz on the Philly Stock Exchange). Nonetheless, all of this raises even more concerns about how award nominees will be treated at the National Soundtrack as future awards seasons approach. This week’s news about arthouse champions and Searchlight bosses Nancy Utley and Steve Gilula retiring from streaming-obsessed Disney ahead of Oscar night has also had a lot of thought about the future of the Tariff. author on the big screen. More information on this below.

The box office can be a blessing or a curse for the contenders for Awards Season. When robust, box office and rewards go hand in hand. The big launches in New York and Los Angeles translate into potential crossover results with the general public and, in effect, elevate a competitor’s profile above the noise of the competition. But when a competitor’s soundtrack does tanks, it can more often than not ruin their awards season prospects.

At 107 minutes, Nomadland is a slow combustion. However, it’s worth noting that Searchlight chose not to bring in big ones like the photo and Zhao racked up a huge wave of awards at the Golden Globes, PGA, DGA, BAFTA, and Independent Spirits. Each distributor is going their own way during the pandemic, especially independents, with many performers still closed and the capacities of New York City auditoriums capped. In the current depressed market, and with the title’s availability on Hulu, there have been no box office victory rounds for Nomadland take. Hence the reason Searchlight remained silent on the photo results. Similar to Netflix with Mank and Chicago 7, and Amazon with its metal, Searchlight decided to leave Nomadland compete on its face value aesthetic this awards season, rather than supporting the commercialism of the photo (which, if you think about it, dovetails with Nomadlandthe sensitivity of Americans who have chosen to live on the margins of society).

But is the future of these awards season contenders, who can be risky business ventures at times, one of the minimal and unreported box office results? Does Not Disclosing the Numbers Improve Oscars Gold Chances?

There was a rumor among rival studios before Utley and Gilula announced their retirement that Searchlight was set to launch their upcoming theatrical slate day and date on Hulu with theaters, much like Warner’s theatrical strategy. Bros. HBO Max. I have learned that this is largely untrue. The new independent label Disney seems to remain a home where writers can make their products for the big screen. This is why filmmakers like Sam Mendes, Taika Waititi, Guillermo del Toro, Terrence Malick, Yorgos Lanthimos, etc. make their films on Searchlight and not on streamers.

Disney’s outgoing president Bob Iger told the New York Times this week “No, not at all”, regarding a pivot in direction for Searchlight post Utley and Gilula.

“We haven’t spoken specifically on this, but we intend Searchlight to play an important role in delivering content, not only for theaters, but also for our streaming platforms. We are going to invest more and more. Expect more production rather than less, ”said Iger.

Utley added to the New York Times, “I think the transition to Disney has gone really well, which is one of the reasons I have great confidence in the world about the future of Searchlight.”

The French dispatch

Projector Pictures

While the non-declaration of soundtrack contenders for a truncated streaming theatrical release was already in place before the pandemic with Netflix and Amazon, it would not be out of place for this to happen with the greats. studios enjoying their streaming. case-by-case services where BO is just too risky. In cases where the follow-up tests and diagnostics indicate possible cross-success, then of course a pure theatrical release will be performed on those titles. Searchlight has yet to announce a date for Wes Anderson The French dispatch. The Photo, which is Anderson’s first live-action film since 2014 Greater Budapest, is set to be a worldwide hit, as is his Oscar-winning 4x which broke a soundtrack record for the filmmaker at $ 173 million WW.

Alan S. Kim and Noel Cho in 'Minari'

Melissa Lukenbaugh / A24

The reopening of New York and Los Angeles in time for the Oscar nominations on March 15 surely helped contenders to this year’s best peak, but while those nominees have seen their percentage increase since then, the dollars were modest. Since the day Oscar name, The fatherThe total running BO is + 310%, Minari is + 145%, Nomadland is + 25%, Promising young woman is + 16%, and Judas and the Black Messiah + 15%.

‘Judas and the Black Messiah’
Warner bros

The marketing campaigns for this year’s Best Picture nominees have been thrifty. Among the data observed by iSpot, which tracks TV ad spending, Focus has spent around $ 6.3 million since Dec. 7 on spots for Promising young woman, generating 752.4 million impressions on channels such as AMC, HGTV, Investigation Discovery, Lifetime and A&E. Warner Bros. spent roughly the same as Focus for a similar amount of eyeballs on their combined theatrical-HBO Max push for Judas and the black Messiah, broadcast ads on NBA Basketball, 9-1-1, Good Morning America, today, and ABC World News Tonight with David Muir. Netflix spent nearly $ 5 million on TV commercials for The Chicago 7 trial since September 13, which sparked nearly 43 million impressions, on NBC, CNN, MSNBC and CBS.

Olivia Colman and Anthony Hopkins in 'The Father'

Sony Pictures Classics

Promising young woman, Minari, and The father had shortened theatrical showcases before simultaneously becoming available on PVOD. Judas and the Black Messiah has gone day and date in theaters on HBO Max. Unlike Netflix and Amazon, the Burbank, Calif., Studio actually spends driving people to theaters and has seen Judas Collect six Oscar nominations and a $ 2.07 million second-place opening over the weekend of February 12-14.

Frances McDormand attends the Telluride Los Angeles Drive-In Screening of “Nomadland” on Friday September 11, 2020 at Rose Bowl in Pasadena, California.
AP

NomadlandThe momentum of the Oscar race began as the first title with a Telluride Film Festival-sponsored drive-in premiere at the Rose Bowl in Pasadena, Calif., On September 11, scheduled for the Venice Film Festival and the beginnings of TIFF. . Nomadland quickly won the Golden Lion and two awards for Zhao in Venice, SIGNIS and Fair Play. Searchlight has a plan in place to make the film available early for voters so they can watch and participate in every virtual film festival imaginable. The photo’s December 4 release date has been changed to January 29, with an exclusive Imax run for two weeks before it broadens to 1,175 theaters and drops to Hulu on February 19. % of the total soundtrack of the photo Nomadland, from what I hear, has done its best deals at high end theaters in Phoenix, Salt Lake City, Denver, Dallas and Los Angeles. The photo had a lot of theaters on New York’s first weekend at the BO, March 5-7, with Williamsburg Cinemas and Brooklyn’s Nitehawk doing well with their capacity limits. As Hulu exclaimed anecdotally while watching recordings for its films The happiest season and The United States vs. Billie Holiday, they didn’t report any numbers or exclamations about Nomadland.

On the rise, should Judas and the black Messiah, Minari, or Nomadland win tomorrow, a theatrical reissue of 1000 breaks is certainly in store.

Theatrical activity shows great signs of a rebound from the Covid recession, particularly this weekend with the confrontation of Demon slayer and Mortal combat set at $ 20 million each. But that’s for the big event titles aimed at 18-34 year olds. With the core demographic 55 and over continuing to worry about the pandemic, seat limits in New York City, and the current closure of Arclight and Cinerama Dome theaters in Los Angeles, the arthouse side of the business will sadly be over. slow to come back.

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