Talent game ‘ the launch on Fox last week marked a milestone for a format that hopes to follow in the footsteps of The masked singer. Like its Korean counterpart, the entertainment show hails from a country not exactly known to be a formidable exporter of formats (Spain), etc. The masked singer, distributor Fremantle is hoping the success on Fox can propel the show into an elite group of global hits.
The man tasked with making this happen is Rob Clark, Fremantle’s global entertainment director, who helped usher in Talent game from a Spanish pilot over two years ago, to the bright lights of Fox on a Wednesday night. Clark’s career is steeped in entertainment success, working on iconic series including Wheel of Fortune and Blind date, to build global behemoths from shows, including To have talent and The apprentice.
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Clark said he was struck early on by Talent game ‘ ambition to merge a game show with a talent show, in a format where contestants try to guess the hidden talent of a performer, based only on their first impressions and some clever clues. “Our catalog is full of game shows and talent shows. If when the door was closed they were, then you got Talent game. It has the DNA of a strain and a game show, ”he joked.
Created by Algerino Marroncelli and Mario Briongos, the show was launched on Quatro de Mediaset España, and according to Clark’s account, it was an “instant hit”. The show has since premiered in Sweden (SVT) and Belgium (VTM), where contestants guessed that nine-year-old Nova was a BMX rider, but she turned out to be the heavy metal singer. the most brilliantly gruff. It’s a moment that sums up the charm of the show, with expectations confused by a performance that only makes you smile.
ITV is placing its hopes later this year on a show called Game of Talents – where you make money by guessing someone’s talent, just by watching them.
On this weekend’s Belgian version, one of the teams thought 9-year-old Nova was a BMX rider.
They were very, very wrong pic.twitter.com/7VJqDQZaUR
– Tom Hourigan (@TomHourigan) March 1, 2021
Further launches will follow in the Netherlands (RTL4) and the UK this year. ITV will broadcast the format in the UK, with the former Family fortunes Hosting presenter Vernon Kay. This represents another echo of The masked singer, which also broadcasts in Britain on ITV and has attracted up to 8.6 million audiences. Those deals were, of course, helped by Fox’s interest – and the network’s giving the show a plum slot right after. The masked singer.
Presented by the elder Masked singer winner Wayne Brady, the American version is considerably lightened compared to the Spanish two-hour show, but the essence of the format remains intact. There is also a cash prize of $ 200,000 on the line. Talent game premiered last week with a solid, if not spectacular, audience of 3.1 million viewers among 18-49 year olds. It helped Fox beat NBC in the demo, but wasted a good chunk of The masked singer public.
Speaking to my colleague Peter White last week, Brady explained why he likes the format: “We saw America has talent, American Idol, and The voice. We’ve seen every different iteration under the sun, but being able to put the talent in with the game is going to be a game-changer, forgive the pun.
The twist also plays into the guessing game craze on TV, which is the origin of MBC. The masked singer does very well, but we also see in other formats that go global, such as I can see your voice, who is also from Korea. Fox launched and renewed the CJ ENM format, with Ken Jeong, while UK producers of Fremantle, Thames and Naked, are adapting the show for the BBC.
Clark said guessing games have been around since the 1950s with What is my line? and Tell the truth, but explained that there are good reasons they are resonating with viewers at this particular time.
“It’s a cycle and it’s pretty easy to see why. If you look at the ratings for entertainment programs, which are family oriented, they have exploded in the past year or so. And it’s really because people have to sit and watch TV together as a family, ”he said.
“For traditional broadcasters in these key prime-time niches, they’re really looking for shows that will reach a large audience… You don’t need any prior knowledge to have a good response. Children may not be as good, or they may be better than their parents. When you’re young enough and doing something right that your parents were wrong, that’s the mega win.
Talent game continues on Fox tonight at 9 p.m. EST.