How does Netflix CEO Scott Stuber view the film revolution?
When Scott Stuber became CEO of Netflix, he wanted to shake things up. He has.
Scott Studer was a film producer who worked on titles like Ted and Safe house when he became CEO of Netflix. His hiring prompted the company to formulate a new agenda. They were after the big fish. The filmmakers who were fed up with the studio system. They have Scorsese, they only have Spielberg and Amblin, and they had people like Spike Lee, Jane Campion, Cari Fukanaga, David Fincher, and Alfonso Cuaron.
Stuber has seen Netflix thrive since its acquisition, and that’s important. They have built so far. Stuber says the entire film industry is going through a revolution right now. One who will change everything.
Recently, Stuber sat down with me diversity to talk about these changes.
“The film business is in a revolution,” he told them. “For all of us who love it, it is imperative that we work to revolutionize it in the best possible form.”
Signs of this change were seen before the COVID pandemic, but the global shutdown changed everything in Hollywood. All of a sudden, the most important part was having all of your content online in order to reach a global audience. With the cinemas closed, people became more dependent on streaming. The industry has advanced a decade in just a few months.
While the cinemas were closed, Netflix released over 70 films, with more to come. While some were of higher quality than others, Stuber helped them have at least one prestigious film a year that allowed them to win Oscars even though there weren’t any great pictures yet.
What sets Netflix apart from all other studios is that it is not box-office tied. They create movies that consumers can click without leaving home and paying more to see them. For every blockbuster that means that they can do a lot of indies, always take risks, what the audience likes, and always have something new to show.
Goals are set with views according to the budget.
If you’ve spent $ 200 million on a blockbuster, hope to see over 70 million tune in. With indie features, they’re okay with significantly less. Stuber promises that it’s about giving filmmakers and viewers what they showed, what they want.
“It’s really about what’s best for the films,” he says. “We think it’s important to give consumers a choice. Some want to see them in the cinema, others at home. There is no one size fits all. ”
While some filmmakers have criticized the small screen, Stuber has shown that he’s ready to play by the rules of the academy and get things on the largest possible screens for a limited time. He still sees filmmakers frustrated with other studios and knows that his way is easy to get them to make the movie you want while making sure people see them.
He is also aware that sometimes a movie goes on Netflix and is lost. He has a plan to fix it.
“We have to be more consistent in making these films more culturally relevant and in keeping with the zeitgeist,” he says. “We know the audience is there for these films, but I want people to feel that effect in their conversations with friends and colleagues when they say you’ve heard of this film? Old guard? We did it, but we didn’t do it consistently. “
Time will tell where Stuber and Netflix are going with all of these plans. They were ahead of the curve when the pandemic broke out, and while growing more slowly than some of their competitors, they started off with a huge market share and showing no signs of shrinking.
Where do you watch Netflix from here? Are you on the verge of getting your best picture or are you slowly changing Hollywood film by film?
Let us know in the comments.