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Hollywood wants you to go back to the theater

All studios agree that the best way forward is when we turn to the big screen.

Recently every major movie studio sat down and held a nearly four-hour event dedicated to getting people back into theaters. “”The big screen is back“The event was run by 13 distributors who showed 34 masked and aloof media representatives films to generate excitement and get people back into the theater.

It all started with Arnold Schwarzenegger yelling, “We’re back.”

The event was attended by personal filmmakers and celebrities, as well as recorded messages from the cast and crew. It took place at the AMC in Century City, which is one street across from the famous Avenue of the Stars, which is where all the agencies are.

“I wouldn’t be here without them theatre“Said Schwarzenegger. He went on to talk about the 5,800 theaters, 40,000 screens and 153,000 cinema staff that” make it possible to have this great joy. “

Schwarzenegger then expanded on what we all felt, saying, “This pandemic year, everyone who watched movies on their iPod and phone was missing all of the VFX and special effects, all of the great things we normally see on the big screen . ”

Rolando Rodriguez, NATO Chairman and CEO of Marcus Theaters, said: “The return of going to the cinema is vital for our studio partners, not just for the box office, but also for our economy. The pandemic has turned business models upside down. “

Lisa Bunnell, Sales President of Focus Features, delivered a rousing and emotional speech.

“It’s important to have that human connection with people,” said Bunnell. “Why do we make films without that? We were able to release 12 films during the pandemic, and it wasn’t just bullshit. We went out there and did the marketing and theater campaigns as well as we could during a difficult time. ”

Many of these feelings have been endorsed by the likes of JJ Abrams, Lin Manuel Miranda, and various studio heads from across town. While the whole conversation was uplifting, there was undoubtedly a palpable concern. Hollywood faces another summer that will see the numbers seem bleak. What used to be the most profitable time is now a source of a lot of stress.

Will like titles In the heights Attract audience? will F9 continue the legacy of the franchise? How about some shelf films from last year? A quiet place II?

There is so much uncertainty and fear that it only seemed fitting that Jason Blum made these closing remarks.

“If you told me now to turn off the lights and show me movies that were previewed today, I would stay and take this two hour journey knowing that this would change my perspective, make me laugh, or Could make you cry or Scare me or show me something profound about the human condition, “said Blum.” That is the heart of our business. “

We hope the best is yet to come, but change seems inevitable.

Let us know what you think in the comments.

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