Crown Media’s family networks had a series of staff cuts yesterday.
“As part of a restructuring to realign roles and responsibilities, some positions have been cut,” the company said in a statement to Deadline. “This was done with the goal of reducing redundancies, maximizing efficiency and creating more roles at the support level.”
The company has not commented on the number or size of the layoffs involved. According to sources, around 20 employees have been affected by media operations, on-air promotion, research and administration. The list would include long-term Crown Media employees who have worked for more than 20 years at the company.
The restructuring comes seven months after Crown Media underwent a change of management, with Wonya Lucas being named president and CEO, succeeding Bill Abbott.
She took responsibility for the strategic direction, day-to-day management and growth of the three linear networks – Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama – as well as the company’s digital platforms and subscription streaming service, Hallmark Movies Now. Wonya has since built a leadership team with the hires of Lara Richardson as Director of Marketing, Robin Thomas as Senior Vice President of Research and Annie Thomas Howell as Director of Communications.
Earlier this month at TCA, Lucas presented a progress report on Hallmark’s efforts to increase screen representation.