LOS ANGELES, March 2 (Reuters) – TV audiences for the virtual Golden Globes have fallen by around 60%, according to audience data on Tuesday, making the 2021 edition the least watched since 2008.
According to Nielsen data cited by CNBC and Hollywood outlet Deadline, only 6.9 million Americans logged in to watch the three-hour film and television ceremony that aired on NBC television on Sunday.
Last year, the show drew a TV audience of 18.3 million.
NBC did not return calls for comment on Tuesday.
Sunday’s show, hosted under pandemic conditions by Tina Fey and Amy Poehler, was widely criticized for technical issues and for what many called Zoom fatigue, as many nominees watched and reacted to their victories on video camera.
The films “Nomadlad”, “Borat Subsequent Moviefilm” and TV shows “The Crown” and “Schitt’s Creek” were the big winners, but the ceremony was also marred by demands for more diversity within Hollywood. Foreign Press Association, which chooses the winners.
The British Daily Telegraph described the ceremony as a “shambolic hellscape of Zoom ineptitude” which it said bode ill for the Oscars in April. Oscars organizers said they would host a ceremony from multiple locations with some people appearing in person, but gave few details.
Sunday’s Golden Globe audience was the lowest since 2008, when the usual gala dinner was replaced by a press conference due to a strike by Hollywood writers and drew 6.03 million viewers.
The TV Emmy Awards last September, which was also a virtual affair, dropped to a record 6.1 million viewers. (Reporting by Jill Serjeant; editing by Jonathan Oatis)
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