“While many know that I am passionate about cooking, I am just as passionate about cats in my life,” said Flay. “Made by Nacho merges these passions, and with Nacho by my side, I am proud to share what we have created. While I influence the recipes, Nacho does the hard work of creating the menu and selecting each ingredient by paw. “
Flay stars in Defeat Bobby Flay on the food web, and has invited a number of shows. He is known for the southwestern cuisine in his restaurants, but he proved himself to be a master at many dishes when challenged on television.
Made by Nacho offers wet cat food formulas, dry kibble diets and freeze-dried protein treats. Formulas include cage-free chicken, grass-fed beef and sustainably sourced salmon balanced with pumpkin, cranberries, blueberries and kale to provide antioxidants and other essential nutrients. The formulas also include millet and oats for added fiber, as well as prebiotics and probiotics to support digestive health.
“Dogs have been leading R&D in pet food companies for quite a long time, and I’m excited to team up with Nacho and educate the larger feline community on cat health,” Lang said. “I worked with Nacho to identify what works best for feline diets, starting with nutritional content, through flavor – because palatability is essential for a cat’s food.”
Flay and Nacho have also established the Made by Nacho Charitable Fund through the New York Community Trust, which will provide financial grants to EveryCat Health Foundation and the Best Friends Animal Society.
Products are available on the brand’s website and will be sold exclusively in PetSmart stores starting April 19.
Nacho declined to comment, despite numerous prompts.