Facebook has announced plans to resume political, election and social advertising in the United States tomorrow, March 4, ending a temporary ban put in place after November 2020 – to avoid confusion and abuse amid the claims of the former President Donald Trump and his supporters that the election was stolen.
The ad ban was a bit of a reversal on the part of Facebook CEO Mark Zuckerberg, who in the past has taken a disclaimer on political content and advertising, which is seen as rhetoric. , unless there is a risk of imminent danger. But a lot has changed with the unprecedented disinformation that proliferated on social media around the last election and the violent attack on the U.S. Capitol on January 6.
“Unlike other platforms, we require authorization and transparency not only for political and election ads, but also for social media ads, and our systems do not distinguish between these categories. We’ve heard a lot of commentary on this and learned more about political and election advertising during this election cycle. As a result, we plan to use the coming months to take a closer look at how these ads perform on our service to see where further changes may be merited, ”Facebook said in a blog post on Wednesday.
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Following the Georgia Jan.5 runoff, starting Jan.6, Facebook also specifically banned advertisements about this contest, in accordance with its existing nationwide hiatus.
Facebook initially stopped accepting new political or broadcast ads on October 27, the week before the election. “We know it is important for campaigns to be able to run election campaigns, but in the final days of an election there may not be enough time to challenge new demands,” he said. he said at the time.
Then, it stopped running all ads on social, electoral and political issues in the United States after the polls closed on November 3 “to reduce the risk of confusion or abuse.” He defined social issues as “sensitive subjects which are the subject of intense debate, may influence the outcome of an election, or lead to or related to existing or proposed legislation”.
Ads related to the vote itself were subject to additional prohibitions, including ads that attempted to “delegitimize voting methods as illegal or corrupt, to prematurely claim victory, and to delegitimize an election as fraudulent or corrupt, because the result cannot be determined on the last day of voting. “