Music maestro AR Rahman is eagerly awaiting the release of 99 songs for which he became a producer and writer for the first time. At the film’s Tamil audio launch event, AR Rahman pulled her leg off the anchor as she spoke in Hindi while welcoming lead actor Ehan Bhat on stage. The video of Rahman jokingly questioning the use of Hindi and then leaving the stage had gone viral. While intended as a joke, the viral video led to several interpretations.
Days after the aforementioned incident, AR Rahman opened up about the video and revealed what exactly happened during an interview with Bollywood Hungama. “What happened is. We are launching in three languages. Hindi is already launched and we arrive in Tamil Nadu. So there is a certain type of protocol on the scene. We are talking to a Tamil audience who are already saying that Ehan is very fair. So I told him (the anchor) to speak Tamil and follow the protocol. I think she wanted to be nice to Ehan and he understands Hindi better so she spoke Hindi. So I said, “Hindi?” and I had to leave the stage. After that, other people had to come on stage. So people put this one and a two and I got mad. It was a joke. It wasn’t meant to be serious. I think it saved us a lot of money by going viral, spreading Ehan and my face, ”Rahman said.
Rahman added, “I am honored and grateful to be born in Tamil Nadu and speak Tamil. Without knowing Hindi, the Hindi public accepted me and that’s amazing to me. When Roja came out I remember almost everyone speaking Hindi said that I liked the soundtrack more in Tamil than in Hindi. This love and gratitude to people of Hindi audience and other languages will never go away. “
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