Conventions and live events play it safe when it comes to reservations in the Los Angeles area, according to to a report of the Council of the Department of Commissioners for Congress and Tourism Development.
In a big move, the Electronic Entertainment Expo, known as E3, has stepped back from previous plans to host a live show and will host a virtual event instead.
E3 2020 was canceled due to the COVID-19 pandemic last June, and this marks the second year in a row without a physical event. Over the past year, many game publishers and developers hosted their own virtual events, which could hamper future mass gatherings like E3 as vendors become more familiar with the format.
Likewise, the Anime Expo will go virtual on July 4 instead of its planned gathering. The Expo still plans to sign an agreement to host shows in Los Angeles until 2030, the department reported.
BET’s music and events festival, The Experience, will not be holding its event live at Los Angeles Community College. But it will move forward with scheduled rewards and other events.
The Los Angeles Marathon will also delay its annual ride through the city streets. It will now be moved to the fall, when the pandemic is likely to have subsided.
So far, the city has year-end targets of 176 prospects and projected 362,725 room nights for 2021, noting
that the nights booked include events reorganized in the years to come. He also said bookings for 2022 and beyond “are picking up steam.”
Darren Green, senior vice president of sales and services, reported that 17 events in 2020 and 8 in 2021
canceled or changed reservations, he notes that the numbers are expected to rise once the uncertainty over when the city can fully open up to big events again becomes clearer. He added that the city is working hard to convince virtual events to broadcast from Los Angeles.