Doug Schoen, Democratic political strategist and pollster, joined Newsmax TV as an analyst.
Schoen will be a regular at the point of sale, giving an analysis on Joe Biden’s administration.
Newsmax CEO Chris Ruddy said in a statement, “Doug is a Democrat who plays the fair and square game and calls him as he sees it. Since our inception over two decades ago, Newsmax has strived to give our readers and viewers “both sides” and now we are fortunate to have one of the best joining our list.
Since the election, the right-wing media has seen its audience increase as it has been a platform for supporters of President Donald Trump to advance unsubstantiated allegations of voter fraud. Newsmax CEO Chris Ruddy championed network coverage as coverage that captures all perspectives.
In December, Newsmax released a clarification on electoral systems company Smartmatic, after the company raised a legal threat and demanded repeated retractions after on-air personalities and guests argued its software was rigged and that he had ties to the Venezuelan government and George. Soros. Smartmatic is also considering legal action against Fox News and One America News Network.
Newsmax also announced its audience gains, particularly for its 7 p.m. ET show. Greg Kelly Reports, as coming at the expense of Fox News, which drew Trump’s ire when he called Arizona for Biden on election night.
Schoen was a Fox News contributor and frequent columnist for Newsmax magazine. He founded the political consultancy firm Penn, Schoen & Berland with Mark Penn and Michael Berland, and worked on the campaigns of Jay Rockefeller and Evan Bayhm, two centrist Democrats, and Richard Shelby, a Republican. He was also a leading advisor to Bill Clinton’s 1996 re-election campaign and later to Michael Bloomberg for his mayoral terms.