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Disney to Celebrate Cinema at Oscars with Talent and Exclusive Trailers of Upcoming Photos – Deadline

Despite Disney + ‘s aggressive theatrical release strategy First day and date for Raya and the last dragon, Cruella and Black Widow, the Burbank, Calif.-based studio will let it be known at this Sunday’s Oscars that it hasn’t given up on the theatrical experience.

AP

Today, the studio announced in its 93rd Academy Awards Advertising Sale that talent from various upcoming films will share their favorite movie theater experience and feature their latest film, which will seamlessly transition to the exclusive trailer for the photo adjacent to the broadcast. “This format reinforces the theme of this year’s show (Bring Your Movie Love) and celebrates the long-awaited return of the in-person movie experience,” read today’s press release.

Pete Hammond’s absolutely final predictions for the 93rd Academy Awards

Sundance

Adweek reported that Ariana DeBose who plays Anita in the upcoming 20th Century Studios / Steven Spielberg’s Amblin release West Side Story will present the trailer for this December 10 release, while Disney songwriter and Mary Poppins Returns Star Lin-Manuel Miranda to debut Warner Bros. / HBO Max movie on June 11 In the heights, and Oscar Music Director Questlove to discuss their upcoming July 2 Searchlight / Hulu documentary The summer of the soul.

The slogan “Bring Your Movie Love” should be welcome per exhibition. Last month, Cinemark, the No.3 exhibitor, chose not to play Raya and the last dragon due to a disagreement with Disney on the rental terms of this photo, as it was made available on Disney + Premier for the additional cost of $ 30.

Disney sells Oscar ad inventory amid pandemic uncertainty

While Disney CEO Bob Chapek acknowledged the power of theater on Disney Investor Day in December, explicitly mentioning how much theater is responsible for creating the franchises the studio operates on its streaming service in December. extended series and features, this post changed a bit before the most recent theatrical date change to Black Widow (from the first weekend of May to July 9). In March, during an interview with Bloomberg TV, Chapek said, “We love the theatrical showcase… We think it’s important for building our franchises. At the same time, we don’t think that’s the only way to do it. … We’ll see what happens over the next few months. So much is changing, it’s such a dynamic environment. It’s really hard to predict what’s going to happen with consumer behavior over the next month or so as it returns to the normal world. We will carefully monitor the call and place the call when we need it. His comments were made shortly after the New York and Los Angeles theaters reopened.

Disney recently released new trailers for Cruella, Marvel’s Black Widow and Shang-Chi and the legend of the ten rings. There’s a lot we still haven’t seen, which is a first look at Marvel’s November 5th release The Eternals directed by Oscar nominee Nomadland filmmaker Chloe Zhao, a brand new Jungle cruise trailer starring Dwayne Johnson and Emily Blunt (scheduled for July 30) or even Ridley Scott from 20th Century Studios directed Matt Damon-Ben Affleck-Adam Driver The last duel (October 15) and the film Searchlight by Guillermo del Toro Nightmare alley (December 3).

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