For many people battling Covid-19 in India today, treatment and hospitalization is a huge financial burden that many of them cannot afford. With no help on the horizon, many turn to crowdfunding to help ease the burden. With #EveryLifeMatters, an initiative of Diana Penty in association with Ketto India, the goal is to raise awareness and help bring relief and financial support to these people during these times of testing.
Through this initiative, Diana will use her social media to highlight people who are in desperate need of financial support for medical treatment and will also support the many Good Samaritans / Covid Heroes across the country who have stepped up in time of major crisis, to help them. in need. Many of them lack the platforms for their fundraisers to be amplified enough to have an impact, and this initiative will help them do so.
Using her fan base and networks, Diana plans to help amplify the work of these individuals / organizations and help as many people as in the process.
Taking on social media, the actress shared a passionate video with a heartfelt caption. She said: “Over the past few weeks, countless people and organizations have come together to help their fellow citizens face the devastating effects of the second wave of this pandemic. heartwarming and I think we need to do our best to support them in any way we can. That’s why I partnered with @kettoindia to launch the #EveryLifeMatters initiative. “
“Through this initiative, we plan to raise funds to help those in urgent need of financial support for medical treatment, and also to provide support to amplify the work of the countless covid heroes who are doing their best to help. all of this to help in any way we can, because together we can make a difference, ”she added.
Known for her humanitarian work, Diana was also the head of “ The Khaki Project ” last year, providing Mumbai Police with much-needed supplies such as masks, disinfectants, and more.
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