CW, TNT and TBS launch cross awards for ‘Superman & Lois’ and ‘Go-Big Show’ as CW expands WarnerMedia and ViacomCBS collaborations

The CW Network and its advertising-sponsored cable sibling on WarnerMedia’s side, TBS and TNT, have teamed up to give two new tentpole series an extra promotional boost with a one-episode cross-network rerun.

On February 27 at 9 p.m. TNT will air a reminder presentation of The CW’s premiere Superman and Lois, with Tyler Hoechlin and Elizabeth Tulloch. It will be immediately followed by the brand new special Superman and Lois: Legacy of Hope, which takes fans behind the scenes with previews and interviews from the cast of the new series, as well as special guests discussing the legacy of the Man of Steel. Leading to the Superman & Lois first broadcast, TNT will broadcast a marathon of Superman feature films: Suicide Squad (1:00 p.m.), Steel man (3:30 p.m.) and Justice League (6.30 p.m.).

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Meanwhile, on February 12 at 8:00 p.m., The CW will air a reminder presentation of the sixth episode of TBS’s hour-long Extreme Talent Competition series, Big show, starring famous judges Snoop Dogg, Rosario Dawson, Jennifer Nettles and “The American Nightmare” Cody, and hosted by comedian Bert Kreischer.

The move to cross-promotion follows similar efforts between The CW and cable networks owned by its other parent company, ViacomCBS, MTV and VH1.

“The cable siblings have realized – and vice versa – that The CW as a platform has allowed them to do great things. I think we got the first glimpse of this when we simultaneously aired the VMAs and the season premiere of RuPaul’s Drug RaceCW Chairman Mark Pedowitz told Deadline last month. “We have provided a large portion of that audience.”

At the time of these events, the CW was already in conversation with TNT on Superman and Lois.

“This has been one of the blessings of Covid, the fact that we all look at the platforms together to see the value of each other, the value we bring and the value they bring to us by helping each other. others”. Pedwoitz said, noting that there had been “a very good dialogue” with the two cable companies WarnerMedia and Viacom CBS.

He pointed out that cross-promotion opportunities are limited by CW’s affiliate agreements as the “backbone of our distribution system,” which would not allow simultaneous broadcast of. Superman and Lois on a wired network, for example.

The CW is already forging deeper ties with WarnerMedia’s HBO Max, which has become the current SVOD library for the new CW series. The two companies are also discussing co-funding the original CW Summer Series for a premiere on the streamer with a broadcast the next day on the broadcast network.

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