‘CODA’ Starts First Sundance Film Festival Bidding Battle – Deadline

CODA was the right movie to kick off the Sundance Virtual Film Festival this year. Writer-director Siân Heder’s coming-of-age drama about a girl who is the only hearing person in her deaf family premiered last night as part of the US Drama Competition. The photo has been well received by buyers and we hear there have been several offers already.

We hear the auctions are getting closer to Palm springs territory. It was the Andy Samberg-Cristin Milioti movie that broke Sundance’s sales record last year with its $ 22.5 million contract with Neon and Hulu. Whether he succeeds or not, everyone wants this one, and CODA is surely the first big deal of this Sundance.

The film (the acronym of the title is Child of Deaf Adults) centers on Ruby (Emilia Jones), the only hearing person in her deaf family. When the family’s fishing business is threatened, she finds herself torn between pursuing her love of music and her fear of abandoning her parents. The photo is based on the award-winning French hit The belier family.

Said Deadline’s Pete Hammond in his post review CODALast night’s premiere: “It hits you right to the heart, not only as a moving story of what it means to be in a family, but also as a story of becoming your own person and following a dream.”

Eugenio Derbez, Marlee Matlin and Ferdia Walsh-Peelo are also on the bill.

Stay tuned.

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